PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
Food Network’s top-rated hit Chopped All-Stars returns for a second season filled with fan-favorite chefs, unexpected ingredients, and fierce competition for a $50,000 prize for charity on Sunday, April 8th at 9pm ET/PT. In each of the five themed episodes, hosted by Ted Allen, four specially selected chefs are challenged to create three masterful courses from ingredients in the mystery basket, ranging from beef tendon and crawfish, to black beans with queso fresco and chicken feet. Chopped All-Stars kicks off with Iron Chefs battling in the Chopped kitchen, followed by competitions between Food Network/Cooking Channel show hosts, Food Network Star finalists and Chopped judges. A rotating roster of top-notch judges will decide who gets “chopped” each week, leading up to a final showdown between the four episode winners on Sunday, May 6th at 9pm ET/PT, where the $50,000 grand prize to the winner’s charity of choice will be awarded.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51723-food-network-chopped-all-stars/
McDonald’s USA today announced the 2012 McDonald’s Inspiration Celebration Gospel Tour, a free summer concert series that featured multi-award winning gospel artist Fred Hammond, raised more than $46,000 this year to support local Ronald McDonald House Charities (RMHC) Chapters and the Charity’s important mission of helping improve the health and well being of children and families.
Currently in its sixth year, McDonald’s pioneered the annual gospel tour as a way to bring positive, uplifting messages and entertainment to communities nationwide and emphasize the importance of giving back. With Hammond as the 2012 headliner, the free, nine-city tour also featured contemporary and urban gospel artists Byron Cage, 21:03, Canton Jones, J Moss, Myron Butler and VaShawn Mitchell, in select cities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57816-mcdonalds-rmhc-inspiration-celebration-gospel-tour-fred-hammond
Wateraid - Dig Toilets Not Graves.
Wateraid chases Londoners with this remote controlled poo to demonstrate the plight of the 2.6 billion people globally who don't have access to a toilet. The victims of WaterAid's poo can escape -- but billions of people across the world can't.
Living without proper toilets means people have to go wherever they can. This causes deadly diarrhoea, which kills 4,000 children a day. Help make it stop. Sign our petition at http://digtoilets.org/poo/
Rock electric violin group FUSE, aka Linzi Stoppard and Ben Lee, were commissioned to produce and perform
'I Vow To Thee'
This special track for the Fashion For The Brave show at the Dorchester Hotel, Park Lane, London in aid of Help for Heroes, the Household Cavalry Operational Casualties Fund, and ABF - The Soldiers Charity.
Linzi launched the event to the media on horse back at the Hyde Park Barracks
As jcpenney sets its sights on becoming America’s favorite store, the Company has launched jcp cares, a new charitable giving program. Through jcp cares, jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the Company’s featured charity partner. jcp cares will kick-off July 1 with jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO. jcpenney will also donate $1 – up to $50,000 – to the USO for each customer that checks in to a jcpenney store via foursquare from July 23-31.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57028-jcpenney-launches-charitable-giving-program-jcp-cares
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Dame Stephanie Shirley, the British Government�s Founding Ambassador for Philanthropy, today launched AmbassadorsForPhilanthropy.com, a global movement which brings together charities, companies, philanthropists and governments for a worldwide effort �to unleash global giving\'s potential�.
Dame Stephanie is a leading philanthropist who has donated millions from her self-made software business. She and her team are devoted to transforming the potential of philanthropy into a dynamic reality by �giving philanthropists a voice�.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ambassadorsforphilanthropy/52163/
I feel fabulous, not flabulous, how about you? Check me and The Buttons out as we Get Waisted. In line with our single release, Mama Mio will give a donation for every Get Waisted sold through http://www.mamamio.com/uk/belle-and-t... or through Debenhams to cancer support charity Look Good...Feel Better.
Longines, the Swiss watch company, and tennis legend, philanthropist and Longines ambassador Stefanie Graf, joined forces with fellow legendary player Billie Jean King and four current professionals on Thursday putting on a tennis clinic for more than 50 children provided by event presenters City Parks Foundation and the USTA Eastern Division.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/longines/45790/
JAFRA USA, a leader in empowering women personally and professionally through a career in direct selling, is partnering with Beauty Bus Foundation, a national non-profit organization that brings dignity, hope and respite through beauty and grooming services to those who need pampering the most – people with chronic and terminal illness and their caregivers. JAFRA USA has selected Beauty Bus Foundation, an organization founded by women entrepreneurs, as its national charity given its shared mission to impact lives through beauty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55834-jafra-usa-beauty-bus-foundation-empowering-women-chronic-terminal-illness
To help combat an increasing trend in festive isolation, charity Abbeyfield today launches a nationwide campaign, Companionship At Christmas, to create an alternative to spending the celebratory period alone. The charity is offering free overnight stays and delicious Christmas lunches over the festive season (24th December – 4th January) in over 100 Abbeyfield sheltered houses and care homes. The Charity will take enquiries from now until December via their website or via their dedicated telephone number 0845 052 3553 up until the 18th December.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58633-abbeyfield-launches-companionship-at-christmas-campaign
