UCLA Anderson School of Management today announced the launch of the first interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59352-ucla-anderson-launches-first-business-school-magazine-for-ipad
The Leukemia & Lymphoma Society (LLS) today announced it has committed $28.6 million in new research investment to advance the most promising blood cancer science at leading academic and medical institutions around the world, including Dana-Farber Cancer Institute, Weill Cornell Medical College and MD Anderson Cancer Center. As LLS leads the charge to find cures for cancer patients, this new funding, along with ongoing investment in LLS’s aggressive research agenda, brings LLS’s total commitment to blood cancer research to more than $1 billion. The investment has led to the development of nearly every therapy currently used to treat the blood cancers.
Along with these new research grants, LLS remains committed to collaborating with biotechnology companies through its innovative Therapy Acceleration Program® (TAP), a model pioneered by LLS in the cancer arena in recognition that traditional research approaches weren’t yielding treatments and cures fast enough for patients. LLS commits approximately $13 million a year to its TAP initiatives. As part of the 24 current such collaborations, LLS recently initiated new investments with Kite Pharma and OncoPep.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554852-lls-cancer-research-funding/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
Selecting the perfect luxe holiday gift for loved ones can sometimes be challenging. This season, Robb Report Editor in Chief, Brett Anderson, suggests looking to brands that have helped shape the trajectory of luxury – those that have withstood the test of time, yet continue to remain both modern and relevant to today’s discerning consumer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945751-hennessy-x-o-holiday-list/
The National Inventors Hall of Fame®, in partnership with the United States Patent and Trademark Office (USPTO), will host the Greatest Celebration of American Innovation on May 3-4 in our Nation’s Capital. Events will recognize and celebrate 15 pioneers who have significantly contributed to society through their scientific breakthroughs and patented innovations, culminating in a formal Induction Ceremony on May 4.
This year’s class of Inductees includes innovators such as Iver Anderson (Lead-Free Solder), Marshall Jones (Industrial Lasers), Frances Ligler (Portable Optical Biosensors), and Howard Head (Laminate Ski; Oversized Tennis Racket), just to name a few. To view the full list of 2017 Inductees, visit: http://prn.to/2lgdW84.
To view the multimedia release go to:
https://www.multivu.com/players/English/8040951-national-inventors-hall-of-fame-2017/
Combining their expertise in clinical trials support and cellular therapies, BloodCenter of Wisconsin (BCW) and the San Diego Blood Bank (SDBB) have created a strategic partnership to accelerate advancements in research and patient care. Together, BloodCenter of Wisconsin and San Diego Blood Bank will offer Celluvative™ – a portfolio of products and clinical trial services that will include esoteric laboratory testing, blood products for research and manufacturing applications, cell processing, and access to a broad database of diverse donors who have expressed interest in clinical trials.
“Through the strength of our partnership, we are able to offer end-to-end services to academic organizations, research institutions and other industry partners who are working to develop novel cellular therapy approaches,” said Matthew Anderson, M.D., Ph.D., medical director, BloodCenter of Wisconsin Diagnostic Laboratories. “Among other offerings, our Celluvative portfolio enables access to an extremely diverse donor database – an invaluable resource to enable advances in the area of regenerative medicine and drug discovery.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7855451-bloodcenter-sdbb-celluvative/
The Leukemia & Lymphoma Society (LLS) today announced it has committed $40.3 million in new research investments to advance the most promising blood cancer science at leading academic and medical centers around the world, including Dana-Farber Cancer Institute in Boston; Weill Cornell Medicine and Memorial Sloan Kettering Cancer Center in New York; MD Anderson Cancer Center in Houston; Fondazione Centro San Raffaele in Milan; and South Australian Health & Medical Research Institute in Adelaide.
This $40.3 million investment, comprised of 75 new research grants in LLS’s portfolio of 300 projects, will fund a diverse array of research to find better treatments and cures for patients with leukemia, lymphoma, myeloma and other blood cancers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554855-lls-invests-millions-new-research-treatment-cures/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and Promoting Awareness, Victim Empowerment (PAVE) have joined forces to produce a public service campaign, starring actress, activist and sexual violence survivor Pamela Anderson. The PSA draws attention to the vast number of sexual assaults that have occurred in ride-hailing vehicles and questions if these were caused by insufficient background check procedures. This PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C.
The video, titled “The Signs”, is Pamela’s second PSA for the Ride Responsibly initiative, and comes on the heels of the #MeToo movement. The PSA is a stark reminder that even getting from point A to B carries risk, particularly if you are not conscientious of the service that you choose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098851-nla-ride-responsibly-pave-psa-the-signs/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson. The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.
The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7769451-nla-ride-responsibly-driving-game-psa/
Extended Stay America (ESA), the largest company-owned/operated hotel chain with kitchens in every room, announces the release of “Away From Home Cooking” 3rd edition – an on-the-go digital cookbook available to guests and cooks looking for quick and delicious recipes. With Americans making more than 405 million long-distance trips per year, and reportedly gaining 2-3 pounds on average after a two week period, Extended Stay America focused their latest edition on resources and recipes that supported healthy eating habits while away from home.
To bring this to life, ESA collaborated with partners, Food Network™ Host, Sunny Anderson and the American Cancer Society® to share some of their favorite recipes for eating better when traveling. The cookbook features 58 easy-to-prepare recipes as well as tips and tricks, perfect for families’ on-the-go or travelers seeking delicious home-cooked meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737251-extended-stay-america-away-from-home-cooking/
Calphalon, a leader in premium cookware, announces the launch of its latest innovation, Calphalon Premier™ Space Saving Nonstick and Stainless Steel Cookware, which stacks securely to save 30% more space* in the kitchen. With a unique handle design and flat glass covers, the pots, pans and lids can stack and nest in any order**, allowing both professional and home cooks to save valuable cabinet space. Both nonstick and stainless steel lines deliver exceptional cooking results, while providing consumers with a breakthrough solution that keeps their kitchen organized.
“Through our research, we found that the average size of the American home is shrinking, and that many consumers have limited space in their kitchen to store cookware,***” said Tim Anderson, Director of Brand Development, Calphalon. “Calphalon Premier™ Space Saving Cookware provides home cooks with 30% more space in their cabinets,* helping to declutter their kitchen so they can focus on what matters – creating a great meal for family and friends.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8177251-calphalon-premier-nonstick-stainless-steel-cookware/