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It’s a classic case of Man Vs. Glue. Krazy Glue, known for its ability to hold up to 1,000 pounds with just one drop, will stop at nothing to prove it is one of the world’s strongest glues. The brand has challenged Hafthor Bjornsson, The World’s Strongest Man, to test the product’s strength and durability in the form of a krazy weight lifting challenge that will take place live on December 5th in New York City. In addition to his notable acting career, Bjornsson holds the title of The World’s Strongest Man, which he garnered after placing first in The World’s Strongest Man competition in the Philippines in May 2018. To view the multimedia release go to: https://www.multivu.com/players/English/8448151-krazy-glue-hafthor-bjornsson-man-vs-glue-challenge/

Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value. “Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.” To view the multimedia release go to: https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/