Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor, Seamus Mullen, celebrity chef and wellness expert, kicked off their Miami launch of “The Olive Oil World Tour” at the Delano South Beach on Wednesday, October 3rd. The Olive Oil World Tour is the brand’s three-year marketing campaign urging international travelers and cooking enthusiasts to join the Mediterranean diet and European healthy lifestyle. At the invitation-only soiree, Olive Oils from Spain joined Seamus, Spanish dignitaries and local media to unveil launch details.
“Given the city’s rich cultural diversity and the exciting position it holds as one of the nation's finest culinary headquarters, it was only natural that our next campaign stop would be Miami,” says Teresa Perez, manager of the Interprofessional of Spanish Olive Oil. “In the first half of 2018, Florida has welcomed over 65 million tourists from across the globe. Here in Miami, we are achieving a global impact that extends far beyond the city and the United States. We must not forget that we Spaniards have a very special bond with this wonderful place. "
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done. To celebrate “owning the everyday,” just in time for Almond Day on February 16, California Almonds has launched a new campaign with the tagline, “Own Your Everyday, Every Day.”
The campaign applauds busy people who get stuff done. The first in a series of TV ad spots is now live, airing on NBC during the Olympics, and features a smart, almond-snacker mom who creatively motivates her kids. Future ads will humorously highlight other common, everyday moments where almond snackers “own it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8274251-california-almonds-ownyoureveryday-almond-day-campaign/
In a departure from the long-held industry tradition of feature wars, Whirlpool brand today announced the launch of Every day, care™, a campaign about changing the perception of how people view the daily chores necessary to care for one’s family. Too often these simple acts of cooking, cleaning and washing feel tedious and insignificant, when in fact they play a huge role in shaping the people we love and the world we live in.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318751-whirlpool-announced-launch-of-every-day-take-the-chore-out-of-household-responsibilities/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
