Join the quest to save rock, as Activision Publishing, Inc.’s (Nasdaq: ATVI) highly-anticipated Guitar Hero®: Warriors of Rock hits store shelves nationwide today. Featuring the largest on-disc set-list ever in a Guitar Hero® game, Guitar Hero: Warriors of Rock’s furious finger-fretting rock music collection is headlined by some of the largest bands in rock and includes original tracks, re-records and bands making their Guitar Hero debut. With the all-new, rock inspired guitar controller, gamers will embark on an epic journey from the halls of punk music to the lava fields of rock treachery in the first ever Guitar Hero story-driven Quest Mode narrated by KISS front man Gene Simmons. Additionally, challenge hungry achievement junkies will find the game’s all-new Quickplay+ up to par as they strive to master the 13 star challenges packed into every one of the 90+ on-disc songs as well as every song in their Guitar Hero music library. Heightening the rock experience, the first album from Soundgarden in over 10 years, Telephantasm, will be bundled with one million Guitar Hero: Warriors of Rock launch units.
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Callaway Golf Company (NYSE: ELY) today revealed its next generation golf GPS device, the Callaway upro mx. A successor to the Company’s acclaimed original upro device, which earned a Best of What’s New Award from Popular Science, the Callaway upro mx sets a new standard for innovation in the category with a host of intuitive
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One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.
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Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.
Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.
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Dolce Hotels and Resorts’ newest property, Ravella at Lake Las Vegas (www.RavellaVegas.com), opens its doors today and welcomes guests to an unexpected Las Vegas destination where the desert gives way to a radiant lake, white sandy beach and lush grounds in a romantic, Italian-inspired oasis.
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Atlantic Recording Artist and Pop Idol Cody Simpson today teamed up with The Wish Factory, Inc. to launch an assortment of Cody Simpson dolls, which are available exclusively at Toys“R”Us stores nationwide and online. To celebrate the arrival of this exciting new product, Cody Simpson unveiled two dolls and also had the chance to meet some of his biggest fans during a special event at Toys“R”Us Times Square. Two-hundred lucky fans that purchased the doll were given the opportunity to meet Cody and have their doll signed by the teen sensation himself while thousands of fans attended for the chance to see Cody Simpson in person.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53372-cody-simpson-toys-r-us-times-square-nyc-doll-launch-signing
Fashion Stylist Cher Coulter, recently named “Stylist of the Year” at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today’s hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer. Coulter is now stepping in front of the camera, hosting a video series called “Love Your Assets,” sharing tips that help women dress to accentuate the part of their body they love the most. The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.
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Virgin America, the new domestic airline that is reinventing travel, today launches its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). With legacy airlines representing 98 percent of domestic departures at ORD, the airline hopes to inject some healthy competition into the market. Known for friendly service, beautifully designed cabins and high-tech amenities, like touch-screen entertainment at every seat, Virgin America has been winning over consumers and travel awards since its 2007 launch, including “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards for the past three years. Today, Virgin America welcomes its dual inaugural flights with a red carpet welcome on the ORD tarmac followed by a party with a Virgin twist at the airline’s new L3 gate. Local officials and Virgin Group Founder Sir Richard Branson will greet the airline’s first guests, including “Flight for Chicago” Facebook fans who scored the chance to “taste test” the new airline versus the competition with a free one-way flight on a legacy carrier and a return on Virgin America. To mark its entrance into the ORD ring, the airline today launches a knockout combination for Chicago flyers: a Groupon deal, *a Flash Flyaway,**a Fare Sale,***and a triple points offer**** that flyers can actually use – good for travel now through August 31,2011, via the airline’s no-blackout date Elevate frequent flyer program.
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Hospira, Inc. (NYSE: HSP), a global specialty pharmaceutical and medication delivery company, today launched a new online U.S. product catalog, available at Hospira.com/catalog. Developed with input from customers, the new website allows healthcare facilities and other medical care providers to search Hospira's more than 1,200 products in a variety of ways – alphabetically, by product name, list number, or therapeutic class.
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Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
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Kilimanjaro Education Foundation (KEF), in conjunction with Powering Potential, announced an installation today at the Noonkodin School of a solar energy system and an Ubuntu computer network to bring modern education tools to the school.
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