Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 40 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7459051-l-oreal-paris-mra-it-s-that-worth-it/
Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV's 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.
JTV's Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season's hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
As fans across the country celebrate the start of another college football season, The Goodyear Tire & Rubber Company will celebrate its own college football tradition —60 years of aerial broadcast coverage from the Goodyear Blimp.
The Goodyear Blimp first provided stunning aerial views of the 1955 Rose Bowl, revolutionizing the way fans experience sporting events. In the years since, Goodyear’s iconic airship has covered some of the biggest matchups in college football history, offering its own unique perspective of the action on the ground. It has evolved into a football tradition of its own, with fans often correlating the magnitude of the game with the Goodyear Blimp flying overhead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404457-goodyear-fans-of-tradition-campaign/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
First Baptist Church of Dallas, led by nationally known pastor Dr. Robert Jeffress, celebrated the fact of the resurrection of Jesus and investment of their faith in the revitalization of downtown Dallas yesterday, with the grand opening of a new $130 million campus – the largest Protestant church building campaign in modern history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60904-first-baptist-dallas-grand-opening
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
In support of American Diabetes Month®, Colgate Total kicked-off the “Small Steps Make a Big Difference” campaign to help raise awareness surrounding the often overlooked association between oral health and diabetes.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7332551-colgate-total-american-diabetes-association-small-steps-make-a-big-difference-campaign/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
