The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
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ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
Nestlé Health Science will unveil its pediatric closed system formulas with the new SpikeRight® PLUS port at the annual American Society for Parenteral and Enteral Nutrition’s (A.S.P.E.N.) Clinical Nutrition Week meeting being held in Orlando January 21-24. The introduction marks a significant step in supporting the provision of safe enteral (tube) feeding.
Enteral tubing misconnections, where feeding solutions are wrongly administered through intravenous (IV) tubing or other non-enteral systems, have been a concern for nearly thirty years. Most commonly occurring in intensive care settings, where patients have multiple types of tubing connections, an enteral tubing misconnection can result in catastrophic complications and possibly death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53580-nestle-health-science-launches-next-generation-spikeright-plus-pediatrics
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As the 2012 presidential election kicks into high gear during the Democratic and Republican National Conventions, the Craftsman brand is doing its part to build a “House United.” Along with non-profit Rebuilding Together, as well as Heroes at Home, NextGen Home built by Champion Home Builders and Bank of America, America’s most trusted tool brand is asking Americans across the country and delegates at both conventions to work together in a community service program to build a home for one of our country’s deserving military veterans. By signing a petition at www.facebook.com/craftsman, people can join the Craftsman brand in encouraging their state delegates to participate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56737-craftsman-brand-ty-pennington-voice-support-for-a-house-united
Eric Stonestreet, Emmy Award-winning actor on the hit TV show Modern Family and one of TV’s most playful personalities, is helping to inspire more play by inviting dog owners across the country to enter the third annual Beneful Dream Dog Park Contest. To enter the contest, dog owners are asked to answer the question: “If you had $500,000 to create a Dream Dog Park where you and your best buddy can play together, what would you do?” The Grand Prize Winner’s dream idea helps serve as inspiration for a $500,000 renovation of a dog park in his or her area. And, the Grand Prize winner receives $10,000 cash and a one year supply of Beneful brand dog food.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57153-eric-stonestreet-kicks-off-3rd-annual-beneful-dream-dog-park-contest
Texas Instruments Incorporated (NYSE: TXN) (TI) today unveiled the TMS320TCI6612 and TMS320TCI6614, the industry’s most comprehensive System-on-Chips (SoCs) for developers of metro, pico and enterprise small cell base stations. TI’s new small cell SoCs are enabled with production ready software and are the highest performing devices available for small cells. Based on TI’s innovative KeyStone multicore architecture, these scalable SoCs encompass a mix of processing elements including radio accelerators, network and security coprocessors, combined fixed-and floating-point digital signal processors (DSPs) and an ARM® RISC processor, providing the ideal foundation for layers 1, 2 and 3 and transport processing for high performance small cell base stations.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/texasinstruments/39165/
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