Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
For more than 85 years, kids and adults alike have enjoyed Chef Boyardee®, a brand of ConAgra Foods, from ravioli at slumber parties to Beefaroni at grandma’s house. And with last year’s introduction of recipes that feature the iconic brand as an ingredient, adults have been reliving those fun memories with meals the whole family can enjoy. Enjoying dinnertime together is only half the fun, which is why this year Chef Boyardee is celebrating the fun of families cooking together through the launch of its “The Little Chefs Project” virtual cookbook and a six-part online cook-along series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58456-chef-boyardee-the-little-chefs-project-virtual-cookbook-cooking-classes
Global NCAP, the umbrella body of consumer car safety testing bodies, welcomes the Indian Government’s initiative to launch a New Car Assessment Programme (NCAP) but believes that this positive step should also be accompanied by action to apply the United Nation’s minimum crash tests standards.
India is now the fifth largest producer in the world of passenger cars but new independent crash tests show why the country should use internationally accepted safety standards. Crash tests of Nissan’s Datsun Go and Maruti-Suzuki’s Swift demonstrate a high risk of life-threatening injuries with both cars receiving zero-star safety rating for their adult occupant protection. These risks would be significantly reduced if the cars had to comply with the UN test regulation for frontal and side impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762582-nissan-suzuki-safety-test-score/
Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes
Today Evergreen Packaging, with support from KidsGardening.org, announces the launch of the second annual Carton 2 Garden contest, a nation-wide competition inviting K-12 students to repurpose milk and juice cartons to build creative gardens or enhance their schools’ existing garden. The Carton 2 Garden Program promotes hands-on teaching, with opportunities for building important problem solving and life skills, and awards more than $25,000 in prizes to schools across the country. This initiative underscores Evergreen Packaging’s on-going commitment to raise awareness about the importance of eco-friendly packaging.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7670651-evergreen-carton-2-garden-contest-2015/
MSC Cruises has revealed today details of the two new Cirque du Soleil at Sea shows that are being created specifically for MSC Bellissima. The breath-taking shows will be called SYMA – Sail beyond Imagination and VARÉLIA – Love in Full Color and will be available exclusively to MSC Bellissima guests, following her launch in March 2019.
The long-term partnership between MSC Cruises and Cirque du Soleil first began in 2013 and has since set new standards in live entertainment at sea. The partnership, in total, will result in eight original shows that cannot be seen anywhere else in the world, exclusively on MSC Cruises’ Meraviglia generation ships coming into service between 2017 and 2020. MSC Meraviglia was the first ship to debut the new Cirque du Soleil at Sea concept with the launch of the two shows VIAGGIO and SONOR last June. Work is already underway for MSC Grandiosa, launching in November 2019, and MSC Virtuosa, launching October 2020.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354651-msc-cruises-cirque-du-soleil-at-sea-msc-bellissima/
Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
Cycle for Survival, the nationwide movement to beat rare cancers, brought hundreds of supporters to Times Square on Friday for its second annual Times Square Takeover, an all-day celebration featuring high-energy stationary cycling sessions.
The day kicked off Cycle for Survival’s ninth year and the launch of registration for its 2015 events across the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7325451-cycle-for-survival-second-annual-times-square-takeover-2015-registration-launch/
Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
