Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
The 22nd edition of HGTV® Dream Home is putting down roots in Gig Harbor, Washington, where picturesque scenery, a quaint mix of old and new and a lifestyle that centers around its maritime history make it one of the most charming towns in the Pacific Northwest.
The winner of the grand prize package valued at over $1.8 million will receive the completely remodeled and fully furnished home, a new Honda Accord, plus $250,000 from national mortgage lender Quicken Loans®. The sneak peek at this striking, one-of-a-kind makeover is now available at HGTV.com/HGTVDreamHome.
Interior designer Brian Patrick Flynn has taken a formerly dated home and transformed it into a ruggedly elegant waterfront escape with a design aesthetic best described as “livable modernism.” Situated on a quiet and historic peninsula with unobstructed views of Puget Sound as the backdrop, the fully remodeled tri-level 1970s contemporary home maintains a coastal and casual look that embodies Pacific Northwest style and places a strong emphasis on natural materials.
To view the multimedia release go to:
https://www.multivu.com/players/English/8041054-hgtv-dream-home-giveaway-2018-gig-harbor-washington/
Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
To view the multimedia release go to:
https://www.multivu.com/players/English/8455051-hennessy-opening-ceremony-east-meets-west-collaboration/
MORE, the magazine for women of style and substance, today announced that First Lady Michelle Obama will be the first-ever guest editor of the magazine for its upcoming July/August 2015 issue, on newsstands June 23. This historic issue also marks the first time that a First Lady of the United States has guest edited an entire issue of a magazine.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7530851-more-magazine-flotus/
Johnson Controls, a global multi-industrial company, is constantly focusing on improving the future of car seating. Thinking ahead, Johnson Controls will present its seating demonstrator vehicle SD15 to customers and media at the 66th Frankfurt Autoshow. The SD15 features a simulated vehicle environment with a focus on first- and second-row seating while addressing the three automotive megatrends from a seating perspective: autonomous driving, lightweight, and increasing customer demands towards individualization and style for future urban mobility.
Furthermore, the stylish ink jet printed seat covers of the SD15 show what Johnson Controls can do in terms of individualization. The weight and space saving multi-material seats padded with highly ergonomic foam parts pave the way towards the demands of lightweight design. Many SD15 features support the megatrend of autonomous driving in the future “multi-talented” vehicle seat.
The SD15’s front row features a power driver seat mounted to a curved track, eliminating the need for separate and complex mechanisms found in conventional seat arrangements. The seat offers a control console mounted directly to the seat structure that moves conveniently with the occupant, instead of being fixed between the seats which offers wireless charging options for mobile devices.
To view the multimedia release visit:
http://www.multivu.com/players/uk/7592351-johnson-controls-new-SD15-seating-vehicle/
Wella Professionals collaborated with a team of top creative artists, including Global Creative Directors, Eugene Souleiman (Styling) and Josh Wood (Color), to identify the future of hair, color and style for 2015. Encompassed within the TrendVision platform, each distinct trend celebrates unique pathways to inspire stylists. Offering hairdressers the opportunity to showcase their highest level of creativity and craftsmanship for over 11 years, TrendVision heroes the most skilled hairdressers, allowing them to compete for the chance to interpret Wella trends at International TrendVision, which will take place in Berlin later this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504951-wella-2015-hair-trend-report/
Christian Louboutin is pleased to announce an exclusive capsule collection, a first-of-its-kind collaboration, with SportyHenri.com, the newly launched e-concept store for men devoted to sport and style.
Taking inspiration from the Sporty Henri motto, “Mettre Le Sport En Valeur,” Christian Louboutin created four limited edition styles, each based on beloved and highly collectible sneaker silhouettes in his men’s collection including a classic high top in the SH Bip Bip Flat and low rise SH Louis Junior. The trainers leverage the Sporty Henri brand’s clean colour palette of white, cobalt blue and black, as well as the distinctive logo – a playful and elegant profile inspired by founder and former French professional handball player Henri Tai. SH One Flat and SH Blue Flat feature Maison regular spike detailing whilst all the designs are finished with the signature Christian Louboutin red sole, here in relaxed rubber.
Of the limited edition collection, Christian Louboutin says, “It’s a real pleasure for me to touch and create some exclusive designs which, I think, represent the values that are dear to Henri: sport mixed with style in a fun and colourful way. I am thrilled to be part of the new adventure of SportyHenri.com, and I wish their team and their clients all the best in a sporty and stylish world.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7922051-christian-louboutin-collection-sportyhenri/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
BeoSound Moment is an intelligent and intuitive wireless music system that integrates your music collection and services into one. Experience the world’s first touch-sensitive wood interface and enjoy your new single point of entry to the world of music.
Bang & Olufsen’s BeoSound Moment is all about combining the limitless access to digital music with a new simplicity and playful creativity. BeoSound Moment makes it easy for the whole family to collect, discover and share your favorite music.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612751-bang-olufsen-beosound-moment/
