SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.
According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8279551-smirnoff-equalizer-spotify-music-womens-day/
The press conference has been convened for the official launch of IAGTO’s 2nd Asia Golf Tourism Convention (AGTC) that will take place in Pattaya from 29 April to 2 May this year. The AGTC is the largest and most important gathering of Asia’s golf tourism industry. IAGTO will be bringing to Thailand 150 golf tour operators from 35 countries who all sell golf holidays to Asian golf destinations. Over 500 delegates will participate including more than 60 golf resorts, golf clubs, and hotels from Thailand.
SLS Las Vegas, the culmination of a years-long, $415 million dollar renovation of the legendary Sahara, opened its doors today welcoming the public back to the North end of the iconic Las Vegas Strip. A fully-integrated, entertainment-driven resort and casino with more than 1,600 guest rooms and suites, SLS Las Vegas features a curated collection of hospitality industry trendsetter sbe’s most beloved brands, refined and reinvigorated for Las Vegas as well as original concepts all set in an atmosphere that’s both dynamic and approachable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7289852-sls-las-vegas-opens-doors-bringing-new-life-to-the-north-end-of-the-strip/
TFWA Asia Pacific Exhibition & Conference 2015, the 20th event for the duty free & travel retail industry in Asia Pacific, closed on 14th May in Singapore after a very successful week.
With occupied exhibition space topping previous years at 9,118 m2 – up 9% on 2014 - and 292 exhibiting companies present (+12%), of which 73 were new to the show, there was a huge variety of products on display for the benefit of visiting buyers and agents.
Visitor numbers were considered satisfactory by organisers TFWA in a year which has been challenging for the duty free and travel retail industry, with aviation accidents, a new approach to gift giving and luxury consumption among the all-important Chinese travellers, financial instability and political tension in several countries and the resulting slowdown in the growth of air passenger traffic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484951-20th-duty-free-travel-asia-summit/
Fazlani Altius Business School (FABS) is an innovative management education model whereby students are pre-placed, before they even begin their MBA. This has been made possible through the unique Industry-Academia partnership model that runs as “of the corporate”, “by the corporate” and “for the corporate” concept.
Our Corporate partners engage right from the selection process, curriculum design, faculty for the program, extended internship design etc. This immersion is to ensure that the students are ready to hit the road and are productive from DAY 1 of joining their companies
This program is far more engaging even for students as questions like, what if we don’t get selected after MBA, what specialization to choose etc. are addressed even before they step in, thereby weeding whole lot of insecurity about future and careers. FABS ensures, students seamlessly move on from being a student, to an intern and finally a productive employee.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7632751-FABS-placement-before-admission/
General Mills is following consumer driven food trends with its line-up of products launching this summer around the world. Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie’s organic cereal, Old El Paso Mini Taco Boats, Totino’s Pizza Sticks and Häägen-Dazs Stick Bars.
The company’s broad portfolio of new products can be found in its 2016 New Product Showcase, available on the General Mills corporate blog, A Taste of General Mills: Blog.GeneralMills.com/2016/Summer
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7857151-general-mills-new-2016-products/
Cochlear Limited (ASX: COH), the global leader in implantable hearing solutions, announced today the commercial availability of the Cochlear™ Baha® 5 Sound Processor. For people who are deaf in one ear, or have conductive or mixed hearing loss, the Baha 5 Sound Processor is not only the smallest bone conduction sound processor in the industry, it is full of advanced hearing technologies designed to help users hear better than ever before.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7052252-cochlear-baha-5-sound-processor/
As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
Napa Valley’s largest independent resort, The Meritage Resort and Spa receives the Platinum Choice Award by Smart Meetings, the meeting industry’s premier resource for meeting professionals. The award recognizes the property for its exemplary standards of excellence in ambiance, amenities, breadth of resources, facility quality, guest services, meeting space and packages, dining options, recreational activities and technical support. Votes were cast by industry professionals, the Smart Meetings editorial team and its readers.
“We are honored to be named one of the best hotels and resorts for meetings and special events in the United States, Canada, Mexico and the Caribbean,” said Sheri Thomas, director of sales and marketing for The Meritage Resort and Spa. “As the largest independent hotel or resort in Napa, Sonoma and Marin counties, we continually strive to provide top quality service and amenities to each of our guests and groups. This award reinforces our commitment to excellence and is a true testament to our team members’ dedication to ensuring that no detail goes unmissed.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7583051-meritage-resort-spa-smart-meetings-award/
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
