PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Everyday Health, Inc. (NYSE: EVDY), today announced the launch of the What to Expect Pregnancy Clock Apple Watch™ app. Everyday Health, Inc. is a leading digital health and wellness company that operates the digital assets of What to Expect, Heidi Murkoff’s world-renowned pregnancy and parenting brand.
Designed specifically for the Apple Watch, the What to Expect Pregnancy Clock delivers a pregnancy countdown (to the second) – with weekly updates and visual growth milestones to track progress, actionable tips and notifications synchronized to the baby’s growth and development, and other relevant pregnancy information on demand. All of this gives expectant parents-to-be convenient, personalized, and discreet access to essential information about their baby’s development.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221451-pregnancy-clock-apple-watch-app/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
The new season is finally here, and Look Again is celebrating through the launch of their new, super chic clothing range. Showcasing the latest trends for Autumn/Winter 2013, online shopping catalogue brand Look Again provides the hottest fashion picks and stylish cuts for the new season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62427-look-again-autumn-winter-new-range
Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
Subaru of America, Inc. (SOA) has reported record sales of 513,693 vehicles for the 2014 calendar year. This is an increase of 21 percent over the previous record of 424,683 vehicles, which was set in 2013. This sixth consecutive record also represents the largest ever single–year increase in volume for the brand.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7074156-subaru-reports-record-sales-2014/
Texas de Brazil Churrascaria, a family-owned restaurant brand first opened in Addison, Texas, has earned over the past 20 years a reputation for providing guests a unique rodizio dining experience that blends Brazilian culture and fare with the generous hospitality renowned in Texas. Now the largest Brazilian-American steakhouse brand in the world, the group offers patrons around the nation to join the 20th Anniversary celebration with special pricing dates, a private label limited release wine, and a toast that goes live coast to coast on October 13, the original opening date.
Chief Operating Officer Salim Asrawi and his family are proud to mark this milestone, but he insists, “We truly owe our success to the outstanding ladies and gentlemen who serve our guests every day. In each community we open, they take great pride in giving everyone who walks through our doors a genuinely distinctive dining experience, authentic churrasco, and unmatched customer service.”
Ann Taylor partners with Vince Camuto to relaunch and expand its footwear collection, doubling its assortment in stores and online. Lisa Axelson, Head of Design, and her team designed the new collection to capture the chic, sophisticated aesthetic of the iconic brand.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62804-ann-taylor-relaunch-expand-footwear-collection-vince-camuto-kate-hudson
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7103951-dickey-s-barbecue-restaurants-multimedia-brand-advertising-campaign-we-speak-barbecue/
