Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
"Close Your Eyes" Live Performance at Vibiana in Los Angeles, CA.
Credit: Jeff Richter, Director/Producer
Download "Close Your Eyes" on iTunes: http://bit.ly/1hkccEb
When famous musician Dillon Wentworth finds his wife is practicing the occult and bringing men home to bed he is furious. But fate catches up with his wife when she dies tragically in a fire. Dillon saves his children but sends them away until their guardian, Jessica Fitzpatrick brings them home for Christmas years later. Dillon is scarred both inside and out and the evil that surrounded the house still lives there. Can the miracle of Christmas be enough to fight off evil and bring love home. Learn about this book here: http://bit.ly/hRkUWa and its author here: http://www.christinefeehan.com Paranormal Romance
Meet Pip, she can talk to magical creatures! From bestselling authors Maggie Stiefvater and Jackson Pearce comes an exciting new series! Find out more here at http://bit.ly/1bevBYy #PipBartlett Children’s fantasy
When an injured horse brings womanizing Cole Steele together with mysterious Maia Armstrong it nearly melts the Wyoming winter snow. But Maia is more than she appears and Cole is left wondering if his passion for her is from magic spells or loves destiny.
Rocky Mountain Christmas is a story by NY Times Bestselling Author Christine Feehan found in the anthology entitled The Shadows of Christmas Past. Learn more about this book here, http://bit.ly/eFilau and its author here, http://www.christinefeehan.com Paranormal Romance
In her newest YA novel, VASSA IN THE NIGHT, Sarah Porter has merged the dark, forested world of Russian folklore with the gritty, urban streets of Brooklyn to vibrant and dramatic effect.
In the enchanted kingdom of Brooklyn, the fashionable people put on cute shoes, go to parties in warehouses, drink on rooftops at sunset, and tell themselves they’ve arrived. Babs Yaga, the owner of the local convenience store, has a policy of beheading shoplifters—and sometimes innocent shoppers as well. So when Vassa’s stepsister sends her out for light bulbs in the middle of night, she knows it could easily become a suicide mission.
But Vassa has a bit of luck hidden in her pocket, a gift from her dead mother. Erg is a tough-talking wooden doll with sticky fingers, a bottomless stomach, and a ferocious cunning. With Erg’s help, Vassa just might be able to break the witch’s curse and free her Brooklyn neighborhood. But Babs won’t be playing fair….
Find out more at http://www.sarahporterbooks.com/ YA/Fantasy
Hidden Bible Taboos Forbidden by Organized Christianity is an article anthology that accidentally uncovers and systematically integrates ancient religious mythologies, archeological mysteries, scientific and historical facts, and End Time prophecies to reveal the Seven Pillars of God’s wisdom in all creation. This biblical guide reveals the origins of ancient religious knowledge and ageless wisdom. “A spirited revisionist look at Christian doctrine,” -— Kirkus Reviews. Learn more about this book here, http://bit.ly/1e9vhKt Spiritual, Religion
The best hybrids give you the best of both worlds: some zero-emission motoring, as well as greater range for longer journeys
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“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Tesla has unveiled its highly anticipated Model 3 electric car.
Customers have been looking forward to a lower-cost way to buy one of the California-based company's products, while investors hope it will swing the company from loss to profit.
But other more established automakers are launching electric vehicles of their own targeted at the same market.
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Color.Works USA LLC, a company that reimagines photographs by creating hand-made pieces of art using full-length crayons, announced today the simultaneous launch of its company and website. Visitors of the website can purchase personalized or pre-designed Color.Works creations, also called colorworks.
“The Color.Works family is extremely excited to offer consumers a bit of childhood nostalgia as they add beautifully detailed artwork to their homes made of the very crayons that most likely sparked their creativity as children,” said Jerome Baker, President & CEO of Color.Works. “Each hand made pre-designed or custom colorwork is a labor of love for our team and we look forward to seeing how consumers turn their personal moments and memories into their own colorwork.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833455-color-works-colorworks-art/
