Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Amway today announced the launch of its new ARTISTRY® Reflective Beauty Trend Colour Collection created in collaboration with renowned makeup artist Frances Hathaway.
Drawing inspiration from the layered looks that graced the fall runways, Frances wanted to create a collection that provided this same versatility with colour. Two complete face palettes offer multi-dimensional shades that can be used to achieve a light veil of colour or layered for added texture and intensity. Blending romanticism with modern day sophistication, she expertly crafted six looks that reflect the nostalgic, yet glamorous beauty of the season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43320/
The Healthy Home, a new book containing simple solutions for making your home healthier, was today released through Vanguard Publishing. Written by award-winning microbiologist Dr. Myron Wentz and USANA Health Sciences CEO Dave Wentz, The Healthy Home tackles everyday problems from chemicals in our household products to contaminants in our food and more. The authors will be traveling across North America on The Healthy Home Book Tour from March 25 to April 21, 2011 and are proud to donate all their proceeds to Children’s Hunger Fund (CHF), a nonprofit organization distributing food and other vital resources to children from impoverished communities worldwide.
To view Multimedia News RFelease, go to http://multivu.prnewswire.com/mnr/usana-healthy-home-launch/49154/
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
Wet, used towels left in the gym. Dirty tissues discarded by someone suffering from a nasty cold. You wouldn’t think of touching these items. But unknowingly, you may be sharing something that could be just as filthy and potentially dangerous when you visit a dental office. Infection control specialists call this cross contamination.
When an unsterilized bib chain is placed around your neck, you may be exposed to dangerous pathogens including pseudomonas, E. coli and Staph aureus – the most common cause of staph infections and a potential “superbug.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bibchaincontamination/50626/
With as many as 50,000 jobs to fill worldwide by the end of the year, Marriott International, Inc. (NYSE: MAR) will be the first in the industry to tap into the exploding popularity of social media gaming to help generate interest in hospitality careers. At My Marriott Hotel™ on Facebook (www.facebook.com/marriottjobsandcareers), gamers will first manage a “virtual” hotel restaurant kitchen before moving on to other areas of hotel operations. The game will be available in English, Spanish, French, Arabic and Mandarin.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47961/
New music video from modern traditional country artist Bobby Dean. Produced by Elevating Entertainment. Directed by Dave Moody and Josh Moody. For more information about the single, visit www.LamonRecords.com and be sure to buy your copy on iTunes! Be sure to also check out www.BobbyDeanMusic.com for more news and upcoming projects!
Food gifts that provide practicality, value and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50940-omaha-steaks-leads-the-trend-america-s-favorite-holiday-gift
Pop Star Karina Bradley and Rapper Papoose team up for a powerful combination on the hit track “Obituary 2010”. Obituary 2010 is off of Papoose’s “2nd Coming” mix tape and will be featured on Karina Bradley’s upcoming “Madam President” mix tape hosted by DJ Diamond Kuts. Papoose & Karina Bradley’s “Obituary 2010” Music video broke OVER 10.1 MILLION views in ONLY four days on World Star Hip Hop (www.worldstarhiphop.com).
Obituary 2010 is a tradition of Papoose. For the last couple of years Papoose has honored celebrities that have passed away.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/karinabradley/42208/
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
