As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
In 1902, a Methodist minister with a burlap sack had a bold new idea about how to help people find jobs and provide for their families. More than a century later, that idea has evolved into a more than $5 billion social enterprise that has radically transformed the way we think about helping people to help themselves. Goodwill is thrilled to celebrate this rich history with the release of a new online video marking the nonprofit’s 115-year anniversary.
Using historical footage spanning decades since its humble beginnings, juxtaposed with images of modern-day Goodwill program participants, “115 Years of Goodwill,” demonstrates how one of the world’s foremost nonprofit organizations has grown while providing opportunity for millions of people to find jobs, earn paychecks and build their careers.
To view the multimedia release go to:
https://www.multivu.com/players/English/7643553-goodwill-celebrates-115-years-social-enterprise/
Match, the world's largest relationship company, today released findings from its eighth annual Singles in America study – the nation’s largest, most comprehensive annual survey of 5,000+ single people living in the U.S. The 2017 survey captures surprising data and trends on shifting gender norms, the evolving rules of casual dating, the complications presented by technology and social media, as well as attitudes about love, sex, and relationships across generations.
“Singles are fundamentally redefining courtship in healthy and creative ways,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Some hang out for months before they kiss; some hop into bed immediately; and many begin with the traditional first date. Courtship is expanding--and all these tactics are proving successful for launching love. Moreover, the first date is taking on important new significance: where it used to be just a casual look-see, now the first date often signals the official beginning of a romance. And singles want to define every step toward love--with a host of new rules on social media. Most exciting to me, 72% of singles would date ‘across the aisle.’ For most singles, romance is more important than politics. I’m not surprised. The human brain is built to love.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8264851-match-singles-in-america-study/
1968. Vietnam. Social turmoil. Drugs. Music. Four young musicians are determined to escape a ravaged industrial landscape by playing rock and roll, and they play it with a passion and brilliance that contrasts with their poverty. Music is the only hope they have. Find out more at http://us.macmillan.com/thehouroftheinnocents/RobertPaston Fiction/music
Melbourne-born Quay Australia, a leading eyewear company, announces a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner.
The QUAYXKYLIE capsule collection—comprised of 4 styles and 11 skus—will be available beginning July 11th at www.QuayAustralia.com and retailers worldwide for $75-$80 USD each.
“We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” says Quay Australia founder, Linda Hammond.
To view the multimedia release go to:
https://www.multivu.com/players/English/8127151-quay-australia-kylie-jenner-sunglass-collection-quayxkylie/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
Ball Corporation (NYSE: BLL) today published its fifth biennial sustainability report, which details the company’s progress toward its updated priorities – product stewardship, operational excellence, talent management and community ambassadors – and sets a clear path for the future with 10 new ambitious goals to be achieved by 2020.
“Sustainability has always been a part of who we are, and our team has worked hard to maintain a careful balance of our economic, environmental and social impacts over the years,” said John A. Hayes, chairman, president and chief executive officer. “As a larger, more global company, being sustainable is more important than ever, and we must continue to set a high bar for ourselves and our partners.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7692351-ball-2016-sustainability-report/
Metro Sports Leagues is a great way to have fun and meet new people in the Washington D.C. metro area. Our adult leagues are coed and we offer both recreational levels for the novice player and competitive levels for the more serious athlete.
The Salvation Army is extending the reach of its national Red Kettle campaign to social media and encouraging Americans to share their reasons for giving using the hashtag #RedKettleReason.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346052-salvation-army-invites-americans-to-share-their-red-kettle-reason-through-social-media/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
A new water system now serves El Salado in Colombia after being chosen by Ferrovial for its Social Infrastructure programme in 2016. €162,000 euros has been invested in the aqueduct system, which is powered by a solar facility and is the first of its kind in Colombia. The community now has daily access to water fit for human consumption. Until now, it had a poor quality water supply that was only available for a few hours, three days a week, due to high maintenance costs.
The community of El Salado in Colombia was scarred by the massacre that took place 18 years ago, where 66 people were killed. All the residents abandoned the village and uprooted to Bogotá, Cartagena or Sincelejo, but a small group of former El Salado villagers eventually began the task of restoring the village for the return of its inhabitants.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8274351-ferrovial-water-el-salado-colombia/
