Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
BornToBunk.com is an online travel reservation portal, with specialty in properties within the Asia Pacific, for the budget, independent and youth travel (BIYT) market. Headquartered in Singapore, BornToBunk.com connects travellers to their choice accommodations in Asia, the world’s top travel destination.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7257651-born-to-bunk-launches-accommodation-reservation-site-asia-pacific-travel/
The annual East-West debates of the Eurasian Media Forum (EAMF) closed here with an announcement that the next meeting will take place within the context of Kazakhstan’s world exhibition, Astana EXPO-2017, on June 22-23 next year.
The Forum will be held at one of the platforms of the exhibition in the capital of Kazakhstan, The Chairperson of the Forum’s Organizing Committee, Dariga Nazarbayeva, announced at the end of the Forum.
This year’s Forum, the 13th in a series, brought together more than 550 delegates for three days, from April 20-22, in the heart of Central Asia to discuss the most pressing current issues.
Summing up at the final session, Dr Nazarbayeva said all the harsh developments taking place in the world today were caused not by a conflict of civilizations, but by the process of adaptation of different civilizations, getting used to each other.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7832951-eurasia-media-forum-astana-expo-2017/
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994351-marc-jacobs-beauty-castmemarc-casting-call/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
On Saturday, June 3, the latest wonder in the MSC Cruises fleet, MSC Meraviglia was christened in a glittering ceremony by international screen legend and godmother of all of MSC Cruises’ ships, Sophia Loren. At 171,598 GRT and with guest capacity of 5,714 (4,488 at double occupancy), MSC Meraviglia is the biggest ship to be built by a European ship owner, MSC Cruises, and also the biggest ship to come into service in 2017.
MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa, hosted the glamorous, high-profile event in Le Havre, with entertainment from top international performers and an exclusive gala dinner in the company of special guests, authorities, key partners from the travel industry, global media and top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807953-msc-cruises-meraviglia-ship-for-all-seasons/
Match, the world's largest relationship company, today released findings from its eighth annual Singles in America study – the nation’s largest, most comprehensive annual survey of 5,000+ single people living in the U.S. The 2017 survey captures surprising data and trends on shifting gender norms, the evolving rules of casual dating, the complications presented by technology and social media, as well as attitudes about love, sex, and relationships across generations.
“Singles are fundamentally redefining courtship in healthy and creative ways,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Some hang out for months before they kiss; some hop into bed immediately; and many begin with the traditional first date. Courtship is expanding--and all these tactics are proving successful for launching love. Moreover, the first date is taking on important new significance: where it used to be just a casual look-see, now the first date often signals the official beginning of a romance. And singles want to define every step toward love--with a host of new rules on social media. Most exciting to me, 72% of singles would date ‘across the aisle.’ For most singles, romance is more important than politics. I’m not surprised. The human brain is built to love.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8264851-match-singles-in-america-study/
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Match, the world's largest relationship company, today released findings from its seventh annual Singles in America study – the nation’s largest, most comprehensive annual survey of single people living in the U.S. The 2016 survey captures surprising data and trends on new dating rituals, the impact social media has had on the dating landscape, shifting gender roles, as well as attitudes about love, sex, and relationships across generations.
“The annual Singles in America study has once again demonstrated new emerging trends including men’s overwhelmingly positive view of feminism and feminists, in the boardroom and the bedroom. We’ve captured the great spring forward in gender equality,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Millennials are diligently using technology to find love—and building new dating rules and taboos along the way. Moreover, if you want to spur a budding relationship forward, skip the flowers: leave your cell phone in your pocket. And how do you know when a friendship is turning into a romance? Singles still express true love in ancestral ways -- it’s not about revealing your passwords.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8024551-match-7th-annual-singles-in-america-study/
Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
In a football pitch on June 20th, social media stars Iza and Elle from Sweden set a new world record on having the largest number of girls dancing in one Musical.ly video with a little help from their friends. Co-hosting the event was IFK Stocksund, the local football club where Iza and Elle are playing. To achieve this, they had gathered their friends from the football team as well as fans from their social media platforms.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8124351-stars-iza-elle-world-record-musically/
Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed.
Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention.
Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7890151-pr-newswire-meet-the-media-buzzfeed-uk/
