Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
'The Love Note in San Francisco' is based
on a true story of a couple who meet in San Francisco and fall in love,
but are torn apart by distance. It's clear Amanda & Fernando have
fallen in love fast, but will they ever see each other again? Watch the
video and find out just in time for Valentine's Day. 'The Love Note in
San Francisco' is a video produced by Savvy Sleepers Luxury Satin
Pillow Cases. Savvy Sleepers, based in San Francisco, are
100% Pure anti-aging Satin Pillow Cases ultra-smooth for hair &
skin with the secret pocket for jewelry, love notes or a sweet surprise
sold in salons and blow dry bars nationwide and worldwide at
www.savvysleepers.com. The story starts out near AT&T Park with
Philz Coffee as the couple walk along the Embarcadero and to a San
Francisco Cable Car. Starring Amanda Grace Jenkins, Fernando Guevara.
Produced by Bobby Huerta. Written by fashion blogger Dale Janée of
SavvySpice.com and founder Savvy Sleepers.
Spring is around the corner, and it won’t be long before it’s prom and graduation seasons for many high schoolers. Rites of passage for many, these are times for teens to celebrate, but can also be times of poor decision-making, especially when vehicles are involved. The National Highway Traffic Safety Administration (NHTSA) reports that 2,524 teen drivers and passengers were killed and 177,000 were injured in 2013. Twenty-seven percent of these fatalities occurred between April and June, according to the Insurance Institute for Highway Safety (IIHS).
“The statistics are staggering, especially when you consider that most of these accidents and fatalities are preventable,” said Randy Petro, Mercury Insurance’s chief claims officer. “We don’t want any families to suffer through the loss of a child, so Mercury is taking action with the launch of the ‘Mercury Insurance Drive Safe Challenge.’”
The Mercury Insurance Drive Safe Challenge kicked off with a free defensive driving program, which included hands-on driving skills training and classroom material. An interactive website provides teens with detailed instruction, as well as gives parents the tools to shape responsible driving behavior.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772251-mercury-teen-drive-safe-challenge/
The National Insurance Crime Bureau (NICB) was given exclusive access to a 1981 Ferrari GTSI recovered at the Port of Los Angeles and Long Beach earlier this month.
The car, one of 1,743 of that model made in 1981, was stolen in 1987 from Newport Beach, Calif., while on consignment at a dealership. The vehicle identification number (VIN) was later switched to the VIN of a 1982 Ferrari that had already been exported to Norway in 2005. When the vehicle arrived at the port, it was headed from Texas to Poland.
Working with Customs and Border Protection, the California Highway Patrol and Ferrari representatives, NICB was able to determine the true identity of the car and to recover the original theft report filed with Newport Beach Police in 1987. NICB records showed only 12 stolen red Ferraris still unrecovered at this time.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665252-nicb-stolen-ferrari/
Thirty-six injured veterans with Wounded Warrior Project® (WWP) made it to the Flight 93 National Memorial on day six of their cross-country journey to raise awareness for veteran issues. Soldier Ride Across America commemorates the 15-year anniversary of Long Island native and veteran supporter Chris Carney’s historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of WWP’s Soldier Ride® program.
“I’m honored to be able to represent my veteran brothers and sisters on this historic ride,” said Shonda Gloude-Jones, U.S. Army veteran and Soldier Ride Across America cyclist. “Being able to visit the 9/11 memorials in New York City; the Pentagon; and Somerset County, Pennsylvania, has taken a larger emotional toll on me and the other warriors than any of the physical aspects of this journey.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
We’re shaking with excitement (25 times on the way to the table like our Presidente Margaritas®) to once again celebrate our #ChilisBirthday tradition! On March 13 (3/13), Guests can raise a glass to another year of Chili’s with our famous hand-shaken Presidente Margaritas for only $3.13. Simply said, 3/13 = $3.13 Presidentes at your local Chili’s® Grill & Bar all day long.
Go ahead and mark your calendar for 3/13 to take advantage of this annual tradition of $3.13 Presidente Margaritas. Visit www.chilis.com/restaurant-events/chilis-birthday-march-13th to find a Chili’s near you.
To view the multimedia release go to:
https://www.multivu.com/players/English/8490851-celebrate-chilisbirthday-march-13-with-presidente-margaritas/
Seasoned business man Bill Foley, Hockey Vision Las Vegas and community leaders have joined together to launch a season ticket drive in support of bringing an NHL team to Las Vegas. Tickets will go on sale at www.VegasWantsHockey.com at 1:30 p.m. PST on Tuesday, Feb. 10.
“The goal of the season ticket drive is to demonstrate the long-term viability of an NHL franchise in Las Vegas, and prove that our community, without question, can support a team,” said Foley. “I think this team will not only bring Las Vegas the excitement of its first major league sports franchise, it will bring renewed enthusiasm to the Las Vegas youth – developing and impacting them in a positive way.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7424551-vegas-wants-hockey/
Over 35 million Americans who grew up in the free spirited '60s and '70s are finding their sex lives challenged. Whether they are in long term relationships or rediscovering midlife dating, most women over 50 are dealing with vaginal dryness, a common symptom of menopause. Fortunately, baby boomers are finding non-hormonal solutions to help maintain a healthy sex life.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7288651-replens-silky-smooth-lubricant-vaginal-moisturizer/
Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7668251-abbott-cristiano-ronaldo-donate-blood/
After his wife of 54 years died in 2006, Chuck Swartwout decided there had to be more to life than merely the time spent on earth.
This realization motivated him to take a long analytical look at the afterlife, which he believes we will all enter after death. Using his training in the scientific method, Swartwout researched and published You Don’t Die – You Just Change Channels! which he describes as a ‘common sense’ approach to prove the existence of an afterlife.http://www.chuckswartwout.com/ Media Contact: For a review copy of You Don’t Die – You Just Change Channels! or to arrange an interview with Chuck Swartwout, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com Inspirational
Kumon, the world’s largest after-school math and reading program, is unlocking the potential of children across North America by helping to build a strong foundation in math and reading. The Kumon program aims to guide children to a point where they not only reach their grade level, but surpass it. In fact, many Kumon students study material one to three years above their grade level in math and reading.
“Kumon’s individualized approach is not only popular, but very successful,” said Dominique Ciccarelli, Ed. M., education spokesperson for Kumon North America. “Kumon strives to cultivate confident and independent students who become life-long learners both in and out of the classroom. The success of the program is evident in the accomplishments of thousands of students across the country.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720252-kumon-self-learning-approach/
CLEAR MEN SCALP THERAPY™ has signed on as a sponsor for the ESPY awards, airing tonight, showing men how the pros look good both on and off the sports field. The brand enlisted football player Tony Gonzalez who has been in training to be the perfect man on the red carpet, as well as the stage, in his new role as a presenter for the 2013 ESPY Awards on behalf of CLEAR. To get in shape for the show, Tony has been using the “2 in 1” shampoo + conditioners and shampoos designed specifically for men to be sure he keeps his tux flake-free all night long (visible flakes with regular use).
To view Multimedia News Release, go to http://www.multivu.com/mnr/62546-clear-men-scalp-therapy-espn-tony-gonzalez-espy-segment
