LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
DIY Network ventures west to Coeur D’Alene, Idaho for the ninth season of Blog Cabin, the first-ever interactive home-building series based on a very simple idea: “You Design It, We Build It, You Could Win It!” Beginning Tuesday, January 6, visitors to DIYNetwork.com/blogcabin can vote for their favorite construction features that will help host Chris Grundy, and a team of DIY Network experts, with the design of the 2015 mountain retreat. On Monday, July 27, fans can enter the sweepstakes for a chance to win the fully renovated and furnished home, as well tune in to the season nine premiere at 9 p.m. ET.
“We’re taking Blog Cabin out west for the very first time,” said Grundy. “It’s a little taste of small town living with walk-up ice cream shops, down home restaurants, and year-round events for the whole family.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/66177-diy-blog-cabin-2014/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
Having lost his mother to the disease, singer, songwriter Gavin DeGraw knows firsthand how devastating pancreatic cancer is for patients and their families. Gavin is turning his grief into action by helping the Lustgarten Foundation raise awareness by encouraging people to get involved with the Foundation.
“My mother didn’t make it and unfortunately right now that’s a common story. But it doesn’t have to be the story permanently,” DeGraw said. “By funding research, the Lustgarten Foundation is going to change the course of this disease. I encourage everyone to get involved in some way – join a walk or make a donation.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8213753-lustgarten-foundation-pancreatic-cancer-awareness/
NBA All-Star Paul George was only 6-years-old when his mother Paulette suffered a stroke that left her practically bedridden for two years. Today, Paulette remains partially paralyzed on the left side of her body.
“I remember every moment of it,” said the Indiana Pacers swingman. “I was always there at hospital visits, right by her bed. When she got a hospital bed in our home, I would lay in my bed next to her. I want to make sure that everyone knows the warning signs for a stroke so they can quickly take action and give their loved ones the best chance for recovery.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7477751-paul-george-stroke-psa/
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
Meijer announced today it is launching its new Consumer Drug Take-Back Program by installing secure in-store kiosks designed to help customers safely and properly dispose of unused or expired prescription drugs at no cost. Customers can find the easily identifiable kiosks in the pharmacy area in all 241 Meijer supercenters across the Midwest.
“Meijer is thrilled to be one of the first in our industry to provide a secure and convenient prescription drug take-back program at all stores in the communities we serve,” said Jason Beauch, Vice President of Meijer Pharmacy. “The Meijer Drug Take-Back Program allows our customers to remove the risk of an unforeseen accident occurring with expired or unused medications, while enabling them to properly dispose prescription drugs and reducing the possibility of creating a public health hazard.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8497051-meijer-consumer-drug-take-back-program/
Buxton, the industry leader in customer analytics, is pleased to announce the launch of the Buxton Analytics Platform. The new cross-functional, mobile-friendly platform provides users with the combination of analytics tools relevant to their professional roles and unites organizations with a centralized view of their customers. Included in the platform is an upgrade to the company’s proprietary real estate tool, SCOUT.
“This cutting-edge platform is the future of the customer analytics industry,” said Tom Buxton, founder and CEO of Buxton. “With applications tailored to the needs of executives, analysts, real estate and marketing professionals, the platform truly unites organizations with a central view of their most important asset: customers. Buxton’s continued investment in new applications for the platform will fuel a constant stream of innovative analytics products designed to provide our clients with the answers they need to grow their organizations.”
The customizable platform is home to a growing collection of integrated, user friendly applications. SCOUT, Buxton’s industry-leading analytical mapping and management tool, is the banner application and now boasts an enhanced interface and functionality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7649451-buxton-analytics-platform-launches/
BARDOT Brasserie, Las Vegas’ debut French concept from James Beard award-winning chef Michael Mina, is now open for dinner and weekend brunch at ARIA Resort & Casino. Paying homage to the skillful culinary techniques, celebrated libations and sexy atmosphere for which The City of Light is renowned, Chef Mina has created a stylish and unforgettable interpretation of a Parisian brasserie in the center of The Strip.
“Upon entering BARDOT, every detail transports guests to a café along the Champs-Élysées in the 1920s,” said Mina. “I am thrilled to introduce this restaurant to Las Vegas and for it to be a part of one of the most dynamic culinary scenes in the world.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417051-bardot-open-at-aria-las-vegas/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Nevada Fake Moon Bay Shakes As Troopers Train With Explosives.
This video as you hear & see it, is located for download at NASA sites:
http://history.nasa.gov/alsj/a14/video14.html
Apollo 14 Video Library
Wake-up and Preparations for EVA-2
Journal Text: 131:00:12 RealVideo Clip: (3 minutes 36 seconds)
http://history.nasa.gov/alsj/a16/video16.html
Apollo 16 Video Library
Geology Station 11 at North Ray Crater
Journal Text: 167:13:40 RealVideo Clip: (3 minutes 24 seconds)
NASA did redacted editing & cleaning up of the text, to cover what they really said in the written records of the Astronauts conversations.
ALL NASA FOOTAGE USED IN THIS FILM IS PUBLIC DOMAIN. THE USE OF ANY COPYRIGHTED MATERIAL IS USED UNDER THE GUIDELINES OF "FAIR USE" IN TITLE 17 § 107 OF THE UNITED STATES CODE. SUCH MATERIAL REMAINS THE COPYRIGHT OF THE ORIGINAL HOLDER AND IS USED HERE FOR THE PURPOSES OF EDUCATION, COMPARISON, AND CRITICISM ONLY. NO INFRINGEMENT OF COPYRIGHT IS INTENDED.
