The Ad Council and American Heart Association today launched a national multimedia public service advertising (PSA) campaign that encourages bystanders to use Hands-Only CPR (cardiopulmonary resuscitation) when an adult collapses and is unresponsive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40053/
Relentless in his lifelong devotion to the elephants' survival, Save the Elephants founder Iain Douglas-Hamilton, Ph.D., has been named the 2010 recipient of the Indianapolis Prize, the world's leading award for animal conservation. In recognition for his lifetime achievements, Dr. Douglas-Hamilton will receive $100,000 and the Lilly Medal at a gala ceremony presented by Cummins Inc. on Sept. 25, 2010, at The Westin Hotel in Indianapolis.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/indianapoliszoo/44156/
The joy of driving a classic Porsche is a sufficient reward for most enthusiasts, but owning the oldest Porsches in America could bring some very real awards during the company' 60th Anniversary year in the United States. To celebrate six decades of American Porsche passion, on Aug. 13 Porsche Cars North America (PCNA) is launching the My Classic Porsche Search. This national search will focus on finding the oldest Porsches in 12 distinctive model categories, as well as the very oldest Porsche of all.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/porsche/45706/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1·DAY Contest,” which will bring five winners to Los Angeles to meet and be mentored by one of five top teen icons, including musician Joe Jonas, all-American actress Meaghan Martin, singing phenom Charice, world champion runner Allyson Felix and actor Sterling Knight.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/50390/
(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
Paradox Interactive and Neocore Games today announced that development for King Arthur II is underway. Critically praised by reviewers and gamers alike, King Arthur was received as one of the biggest surprises to emerge on the gaming scene in 2009. The Fantasy/Role-playing RTS returns in a sequel set to push the boundaries of the genre even further.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/paradoxinteractive/47581/
You don�t know what you�ve got �til it�s gone. That�s the thinking behind a new integrated marketing campaign from Sharpie�, which poses the question �What would the world be like without self-expression?� The campaign aims to empower people to boldly showcase their individuality with Sharpie, expressing their creativity on everything from skateboards and stadium posters to motorcycle helmets and billboards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharpie/44094/
According to the 2010 Dietary Guidelines Advisory Committee, the majority of the American public is overfed or obese and yet under-nourished in several key nutrients¹. For people who try or want to maintain a healthy diet and lifestyle, but still lack key nutrients, it is important to seek the right vitamins from foods and select supplements from high-quality brands they can trust to fill this nutritional gap.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/naturemade/45299/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
