Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
Istanbul Autoshow 2015 is held at TUYAP Fair, Convention and Congress Center on May 22-31 and automobile enthusiasts will meet the “new wonders of the world”
Istanbul Autoshow 2015, organized jointly by ODD (Automotive Distributors' Association) and TUYAP Tüm Fuarcılık Yapım A.Ş., was held at TUYAP Fair, Convention and Congress Center at Beylikdüzü between 22 and 31 May 2015, and more than 60 new models were introduced to car enthusiasts for the first time in Turkey. Among these new models, two of them celebrated their world premiers at the Istanbul Autoshow. TUYAP hosted the Autoshow in its 14 halls on a total indoor area of 120,000 square meters, presenting automotive enthusiasts the new wonders of the world: the latest car models.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7533851-new-wonders-exhibit-Istanbul-autoshow/
VTech® (www.vtechkids.com), a pioneer in children’s learning tablets and world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced the availability of InnoTab® MAX. Featuring a powerful dual-core CPU with up to six times the processing power of previous generations and a high resolution 7” multi-touch screen, it is VTech’s fastest Wi-Fi tablet yet. Built to grow with a child for years of learning fun, InnoTab MAX uniquely combines VTech’s expert-supported library of cartridges, software and apps with carefully selected educational Android™1 apps, offering the best of both learning worlds and the widest variety of curricula to provide a superior children’s tablet.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7215953-vtech-innotab-max-children-s-learning-tablet-android-available-now/
O’Keeffe’s®Working Hands Hand Cream launched a new national marketing campaign in advance of a winter that The Old Farmer’s Almanac predicts will see below-normal temperatures to 40 below zero. The campaign is a presentation of the skin care brand’s many testimonials. It showcases Americans who are engaged in professions that require extensive and dexterous use of their hands-including workers from the world’s largest suspension bridge, Mackinac Bridge in Michigan, and a rural veterinarian clinic caring for livestock and family pets.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7333651-o-keeffe-s-working-hands-cream-testimonials-campaign/
Armando Christian Perez, also known as global music superstar Pitbull will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game on FOX against the Philadelphia Eagles on Thanksgiving Day, Nov. 27, kicking off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 18th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346051-pitbull-to-kick-off-salvation-army-red-kettle-campaign-with-halftime-performance-during-dallas-cowboys-thanksgiving-day-game/
Steve Scott became one of the greatest mile runners in American history by taking a strategic approach to his craft. Now 58, Scott is seeking a competitive advantage of a different sort since recently being diagnosed with prostate cancer. Scott publicly revealed his current cancer battle today at the Cougar Challenge, a cross country meet at California State University San Marcos, where he is head coach of the track and field and cross country programs.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7350051-scripps-health-steve-scott-reveals-proton-treatments-for-prostate-cancer
An estimated 15 million babies around the world are born premature each year and more than one million of them do not survive their early birth. Although the United States has seen sustained improvement in its preterm birth rate, it has one of the highest rates of preterm birth of any industrialized country.
Next month, organizations and individuals around the globe will observe Prematurity Awareness Month and World Prematurity Day. World-famous photographer Anne Geddes, and international superstars Thalia and Hilary Duff, will join other celebrity parents to spread the word that premature birth is a very serious health problem for babies worldwide.
To view the Multimedia News Release, go http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
Summer is a social season filled with parties, cookouts and time with family and friends. It’s also the perfect time to learn something new that you’ll be excited to share with others.
Discover how easy it is decorate cakes, cupcakes and other sweet treats by taking a Wilton Method cake decorating class.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7259051-wilton-method-class-cake-decorating/
A luscious chocolate cake with velvety buttercream icing doesn’t have to be something you only dream about. Let Creativebug and Wilton show you how easy it is to make that perfect cake with a new series of online courses.
Learn the Wilton fundamentals of cake decorating in a new Creativebug DIY video series focusing on four different projects. Wilton Enterprises, the leader in cake decorating inspiration, instruction and products, has partnered with Creativebug.com, the leading go-to source for high-quality online video arts and craft classes. Together, they are teaching aspiring bakers how to create amazing desserts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7307251-wilton-creativebug-online-cake-baking-and-decorating-skills-classes/
Taking place earlier than ever before, Vegas Uncork’d by Bon Appétit returns April 23-26 to ARIA, Bellagio, Caesars Palace and MGM Grand. A few of the headliners include chefs Jean-Georges Vongerichten, Gordon Ramsay, Julian Serrano, François Payard, Masa Takayama, Michael Mina, and Guy Savoy. Presented by returning sponsor Chase Sapphire Preferred® the festival is in its ninth year.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7395251-vegas-uncork-d-by-bon-appetit-april-23-26-select-tickets-on-sale-now/
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, today announced thrilling new offerings for each of its 18 parks for 2015. The upcoming season will include unique, one-of-a-kind attractions, sophisticated new interactive dark rides and, in signature Six Flags fashion, a selection of world-record-breaking rides from coast to coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7309451-six-flags-highlights-new-rides-coasters-attractions-and-season-passes-for-all-18-parks-for-2015/
