In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
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Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She’s teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62540-birds-eye-and-nickelodeon-star-jennette-mccurdy-help-kids-eat-healthier
The new edition of the Habanos Festival will feature an outstanding international musical line-up. For five whole days, from the 29th of February to the 4th of March, this annual event dedicated to Habano cigars will gather more than 1,500 attendees from over 50 countries that will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening. On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Geidi Chapman and Cucu Diamantes.
Talent will also be enjoyed at the International Habanosommelier contest, that this year celebrates its 15th anniversary, and will bring together the world’s best “Habanosommeliers”, the winners of all the previous editions, with the challenge of finding the “Maestro de Maestros” of Habanos pairings with the most famous drinks and cocktails.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7767951-top-music-artists-to-play-habanos-festival/
PetSafe® Brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, is encouraging dog owners to get outside with their pet this spring through its new outdoor campaign.
“Let’s Go Outside” promotes the importance of a fit lifestyle for pets, which is essential for maintaining good health and quality of life. Pet parents play a key role in making sure their dogs get regular physical activity.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808351-petsafe-lets-go-outside-campaign/
Bring in the New Year Eve like never before! The capital of fun and magic, Adlabs Imagica is hosting extraordinary celebrations at the magical land with a whole lot of entertainment extravaganza planned for guests to make it a memorable experience. Adding glamour to the event will be the popular play back singer, Shaan who is slated to perform his timeless hits live for the audience at the theme park.
“Performing at Imagica at News Years Eve is going to be such an exhilarating experience. Planning a High adrenaline act to match the Rides at Imagica.” said Shaan.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398451-new-year-imagica-shaan/
Movie lovers now have a new home for their favorite digital movies as Movies Anywhere launches in the U.S. today with an unprecedented five Hollywood studios and four major digital retailers on board. Featuring films from Sony Pictures Entertainment, The Walt Disney Studios (encompassing Disney, Pixar, Marvel Studios and Lucasfilm), Twentieth Century Fox Film, Universal Pictures and Warner Bros. Entertainment purchased or redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu, Movies Anywhere brings the movies people love together to create a simple, seamless digital entertainment experience across platforms.
Using the free Movies Anywhere app and website, consumers can access all their eligible movies by connecting their Movies Anywhere account with their participating digital retailer accounts. Movies Anywhere syncs users’ libraries across their connected accounts, so consumers can watch their purchased and redeemed digital movies on an array of platforms including Amazon Fire devices; Android devices and Android TV; Apple TV; Chromecast; iPhone, iPad and iPod touch; Roku® devices and popular browsers, with more platforms and retailers to come.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197051-movies-anywhere-digital-movie-library/
Siegfried & Roy will introduce the world to the newest additions to their animal family when four six-week-old tiger cubs make their first appearance at Siegfried & Roy’s Secret Garden and Dolphin Habitat at The Mirage Hotel & Casino on September 12 at noon.
Born on August 5 at the Secret Garden to mother Indira and father Svengali, these are the first tiger cubs to be introduced at The Mirage in five years. Animal lovers from around the world will be able to watch and follow the cubs’ journey using the Twitter and Instagram handle @SARMOTIcubs and on Facebook at Facebook.com/SARMOTIcubs.
“Our newest ‘Ambassadors of Conservation’ play an important role in our never-ending quest to protect these animals,” said Roy. “It is imperative to continue our conservation efforts to save these magnificent tigers for future generations to enjoy and cherish.”
“It is always exciting to welcome new members to our family at The Mirage,” said Siegfried. “We are pleased to introduce these magical creatures to the world to relish in their beauty and are thrilled that people across the world can watch the cubs grow and learn on Instagram, Twitter and Facebook.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7621651-mirage-siegfried-roy-tiger-cubs/
Early findings from a major research initiative of the Crohn’s & Colitis Foundation of America (CCFA) suggest that specific bacteria play a central role in Crohn’s disease and ulcerative colitis (UC), also known as inflammatory bowel diseases (IBD). The evidence raises the possibility of developing new treatments to target the gut microbiome—the “ecosystem” of microbes populating the intestines—linked to the development of IBD.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7204351-crohn-s-colitis-foundation-of-america-gut-bacteria-new-strategies-to-prevent/
Global health service company Cigna today announced it is expanding access to its popular Coach by Cigna health and fitness mobile application to make it more broadly available to its clients and customers. Coach is now available on both Apple® iOS and Android™ mobile smart devices.
Currently a go-to health and fitness app for more than 350,000 users in 15 nations in nine languages, Coach by Cigna is now available at no charge in the App Store ℠ and Google Play™ stores for mobile devices that have either the Apple® iOS9 or the Android™ Lollipop operating system.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
