After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Primrose Schools, a national preschool franchise company, continued its momentum in 2017 by increasing unit growth by more than 9 percent. Primrose increased its presence across the country by adding two new states to its footprint and opening 33 total schools in both urban and suburban markets.
Through a strong system of Franchise Owners and heightened need in the U.S. for high-quality early education and care, Primrose Schools expanded to 372 schools in 29 states. The company plans to increase that number to more than 500 by the end of 2020. Now serving more than 54,000 students, Primrose Schools plans to increase its number of employer-sponsored and small suburban city locations and multi-unit Franchise Owners to reach its ambitious goals.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014459-primrose-schools-franchise-growth-2018/
Nucletron, an Elekta company, and the world leader in brachytherapy, has launched Esteya®, a new approach for treating patients with skin cancer.
Over the last 30 years, more people were diagnosed with skin cancer worldwide than all other cancers combined, making it the most common type of cancer1. This represents a challenge for health care providers in the years to come. With a cure rate of more than 95 percent2, electronic brachytherapy offers a refined treatment modality with excellent cosmesis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62823-elekta-nucletron-esteya-electronic-brachytherapy-treating-skin-cancer
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
TruGreen, the nation’s leading professional lawn care company helping people live life outside, is expanding its expert service offerings with the launch of TruGreen Mosquito Defense to help homeowners combat mosquitoes and help protect their families.
As the weather gets warmer, these backyard invaders can prevent homeowners from reaping the benefits of living life outside. According to a recent online survey conducted by Harris Poll on behalf of TruGreen, among over 2,000 U.S. adults, 85 percent of Americans say that mosquitoes limit their or their family’s outdoor activities during the months they’re most active. The same survey also found that nearly two thirds of Americans (64 percent) are concerned about protecting themselves and their family from Zika or other mosquito-borne illnesses. Furthermore, 65 percent of Americans use bug spray on themselves/their family to combat mosquitoes outdoors at home and though it’s the top response for preventative measures, still only half (51 percent) say it is most effective at preventing mosquitoes from biting outdoors at home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8090051-trugreen-mosquito-defense-lawn-yard-care/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
With the onset of winter season in the country, breathing problems and respiratory diseases will also be on the rise. To ensure that patients with respiratory problems breathe with ease, a comprehensive patient Mobile App named “My Breathefree” has been launched as a virtual caregiver by ‘Breathefree’, a public service initiative by Cipla. This app is specifically designed for Indian conditions and is available on Google play store and iOS platform for all patients, caregivers and doctors.
One of the major chronic respiratory problems in the country is asthma and “My Breathefree” app will be a great help towards better asthma management and control. Asthma causes limitations in daily activities, loss of school and work days, lung function impairment, reduced quality of life and an adverse socioeconomic burden. However, if monitored and treated properly, asthmatics can control their disease and lead an absolutely normal and healthy life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7562351-lung-care-asthma-mobile-app/
To honor the troops who bravely serve our country, Major League Baseball’s San Diego Padres and Mercury Insurance partnered for the second year in a row yesterday to host a “packing party” to assemble care packages for Marines and Sailors from I Marine Expeditionary Force, Camp Pendleton California. More than 50 Mercury employees and agents, Padres players and community representatives stuffed 1,000 backpacks in right field at Petco Park following the April 29 Padres-Astros game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500851-mercury-insurance-padres-packages/
SnugZ USA, a leader in the promotional products industry, is using two Epson SurePress® L-4033AW digital label presses for the creation of promotional products, including high-quality customized labels, personal care products and dome stickers for a variety of customers ranging from Fortune 500 companies to smaller mom and pop shops. With over 300 full-time employees working in two divisions – lanyards and personal care items – in Salt Lake City, Utah, SnugZ strives to provide the best possible quality to their customers in a quick turnaround time using the SurePress L-4033AW.
“Part of SnugZ’s mission is to provide customers with the best quality that we can. When we heard that the SurePress would be able to offer us better quality, we were very interested,” said Jennifer Imes, digital print manager, SnugZ. “One of the features that we love about the SurePress is its repeatability – it allows us to take a job that we printed a year ago and print it today and have it look exactly how it did a year ago. In the past, we have had issues getting fine detail, especially in small text, but the SurePress has allowed us to print small text that is legible, which is an amazing selling point for our customers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7221856-snugz-epson-surepress-label-printers/
Mehta Eye Clinic, a leading Eye care specialty clinic in Ghatkopar, Mumbai, has always been on the forefront of technology. With an aspiration to bring the latest and most advanced Eye Care technology for patients, Mehta Eye Clinic has always believed in investing in the best. The Clinic has recently introduced LenSx® -the first of its kind, completely bladeless Laser Assisted Cataract Surgery in the city of Mumbai.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64151-mehta-eye-clinic-laser-cataract-surgery
Many people equate a conversation about hospice as being told they must give up. However, more than 1 million people across the nation have learned just the opposite. They’ve been touched by the National Hospice and Palliative Care Organization’s “Moments of Life: Made Possible by Hospice” campaign since its launch on May 15, 2014. The campaign’s intent is to debunk this myth, and show that hospice focuses on compassionate, person-centered care, which enables special moments and memories at the end of life for patients and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7154752-national-hospice-and-palliative-care-organization-nhpco-moments-of-life-psa/
