Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
Change within the PR industry continued to accelerate in 2014 as more brands recognized their own power as publishers. In response to the growing demand for compelling content, PR Newswire’s clients rose to the challenge through narrative storytelling, use of rich visuals and an intelligent mix of distribution channels to amplify their messages.
On average, over 1,000 stories cross the wires in North America each day. With time remaining in 2014, PR Newswire’s editorial teams have already made over 40,000 editorial catches year to date - providing an additional layer of editorial review for your news. Helping clients achieve their strategic communications goals is the most rewarding and fulfilling aspect of what we do at PR Newswire, and our holiday video showcases some of our staff’s 2014 highlights.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393051-happy-holidays-from-pr-newswire-2014/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
John Deere releases a new line-up of 100 Series Lawn Tractors. The new models provide side-by-side pedals and other operator convenience upgrades. Especially notable, some of the new models offer a revolutionary 30-second oil change system that makes machine maintenance easy for every owner.
“With these new upgrades, the John Deere 100 Series lawn tractors are ideal machines for customers looking to purchase their first riding lawn mower,” said Kirk Eisenbeis, product marketing manager for John Deere. “Perfect for mowing residential yards and light hauling, the 100 Series tractors create an easy-to-use experience for operating and maintenance,” added Eisenbeis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8261652-john-deere-100-series-lawn-tractors/
The XXI Habanos Festival recently took place on the 18 to 22 February in Havana, Cuba. In light of this, Habanos now want to reveal the main criteria for choosing a Habano cigar. The Co-Presidents of Habanos, S.A., the world leader in the marketing of these premium cigars through its 27 brands, believe that undoubtedly the time available is the most relevant criterion to select a Habano, one of the world’s most premium cigars.
According to Inocente Núñez, Co-President of Habanos S.A, there are “two important aspects” when choosing a Habano, “the time we have available and the time of day we are going to be enjoying it”. The time could be from twenty minutes to an hour and twenty minutes.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8509551-habanos-reveal-criteria-choosing-habano/
As sleaze oozes from the Pentagon,
banished Marine and Naval Academy alum Susanna Marcasi finds a web of
corruption and must take on a man to whom all are beholden, Defense
Secretary Manfred Stahl. Can she bring down the cloistered power
brokers deep within the military’s superstructure and survive? Blood
Stripe: The Susanna Marcasi Chronicles. Find out more at:
http://www.GinaMariaDiNicolo.com or on Amazon at:
http://j.mp/Blood-Stripe Cincinnati City Beat and
Amazon reviewer John Kelly says “Like a literary version of ‘A Few Good
Men (and Women)’ on steroids, Gina Maria DiNicolo rips into your
emotional core like a ‘kill shot’ from page one and never lets up for
322 pages. This book, not for the weak of heart, tells the story of
strength, courage and no mercy in the most elite units of the U.S.
Armed Forces.” Baltimore native Gina Maria DiNicolo graduated
from the U.S. Naval Academy with a degree in history and an attraction
to the unconventional. She accepted a commission in the U.S. Marine
Corps where she worked in aviation, recruiting, history, and public
affairs. As a fulltime author and historian, in addition to her two
books, DiNicolo has written scores of articles for the Military Officer
Magazine and other publications. After publishing Blood Stripe, she
sought to get her historian game on and accepted a one-year, work/study
assignment as a senior editor for the U.S. Army Center of Military
History in Washington, D.C., producing studies on military operations
in Iraq and Afghanistan. She is a dancer specializing in Argentine
Tango. For a review copy of Blood Stripe: The Susanna
Marcasi Chronicles or to arrange an interview with Gina Maria
DiNicolo contact Scott Lorenz of Westwind Communications Book
Marketing http://www.book-marketing-expert.com/ or by phone
734-667-2090.
https://youtu.be/nBx4b8mXtd4 It’s not just the times that change, it’s the customer, too. If you’re using only old marketing tactics from 2000, or even 2012, you’re on the wrong track. Customers are evolving, and so are their needs. Fail to meet their needs, fail to get their cash. We’ve collected relevant articles, statistics and survey results that clearly illustrate what customers want, and how you can give them what they want, quickly and easily.
Napa Valley’s largest independent resort, The Meritage Resort and Spa receives the Platinum Choice Award by Smart Meetings, the meeting industry’s premier resource for meeting professionals. The award recognizes the property for its exemplary standards of excellence in ambiance, amenities, breadth of resources, facility quality, guest services, meeting space and packages, dining options, recreational activities and technical support. Votes were cast by industry professionals, the Smart Meetings editorial team and its readers.
“We are honored to be named one of the best hotels and resorts for meetings and special events in the United States, Canada, Mexico and the Caribbean,” said Sheri Thomas, director of sales and marketing for The Meritage Resort and Spa. “As the largest independent hotel or resort in Napa, Sonoma and Marin counties, we continually strive to provide top quality service and amenities to each of our guests and groups. This award reinforces our commitment to excellence and is a true testament to our team members’ dedication to ensuring that no detail goes unmissed.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7583051-meritage-resort-spa-smart-meetings-award/
How Do You Like Your Eggs? The American Egg Board, the marketing arm for U.S. egg farmers, poses this age-old question to Americans through its latest marketing campaign — a relaunch of the brand’s trademark “Incredible Egg.”
Breaking out of the ordinary, The Incredible Egg and its new campaign inspires consumers to think about eggs differently — beyond the usual. Not only are eggs nutritious, with one large egg containing 6 grams of high-quality protein, they’re also one of the most versatile foods on the planet. From deviled, baked, fried or even as a cloud, the latest campaign from The Incredible Egg helps consumers explore the ways and occasions for which they enjoy eggs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8218751-the-incredible-egg-how-do-you-like-your-eggs-campaign/
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