While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
It's longer – and deeper – than any other train tunnel in the world. Sunday 11 December 2016 sees the entering into service of the Gotthard Base Tunnel. This pioneering project will enable passengers to speed under the Alps in some 17 minutes. The dual-track tunnel will bring northern and southern Switzerland closer together, and cut travel time between neighbouring countries. It will permit passengers from near and far to spend more time at their destination, discovering the many delights of Switzerland north and south of the Alps.
Switzerland already possesses the densest public transport network on the planet. And over the years it has increased its impressive lead over other nations. June 2016 saw the festive inauguration of the Gotthard Base Tunnel – a 17-year pioneering project which extends for 57 kilometres down to a maximum depth of 2300 metres under the Gotthard massif. The Swiss Federal Railways (SBB) have now finished subjecting the tunnel to exhaustive safety and technical tests. On Sunday 11 December – the day on which Switzerland's public transport network changes its annual timetable nationwide – the Gotthard Base Tunnel will enter into scheduled service.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7988951-opening-gotthard-base-tunnel-longest-train/
The European Space Agency (ESA) has joined the CEMS global alliance as the first partnership of its kind, at a meeting in Brussels last month.
Established in 1988 by four leading European business schools (Università Bocconi, ESADE, HEC Paris and the University of Cologne), CEMS has grown into a 29-school partnership, collaborating with 70 Corporate, four Social Partners, together offering a Masters in International Management (MIM) programme.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7396551-European-Space-Agency-joins-CEMS/
When an injured horse brings womanizing Cole Steele together with mysterious Maia Armstrong it nearly melts the Wyoming winter snow. But Maia is more than she appears and Cole is left wondering if his passion for her is from magic spells or loves destiny.
Rocky Mountain Christmas is a story by NY Times Bestselling Author Christine Feehan found in the anthology entitled The Shadows of Christmas Past. Learn more about this book here, http://bit.ly/eFilau and its author here, http://www.christinefeehan.com Paranormal Romance
When it comes to bringing the best ingredients together to make memories around America’s tables, Hellmann’s has some experience – 100 years of experience to be exact. Nearly a century ago, regulars in a New York City deli discovered a new condiment that made their club sandwiches even more delicious – just one bite and they were hooked. The secret ingredient was deli owner, Richard Hellmann’s, family recipe for mayonnaise, which would grow to be one of America’s most enduring and iconic food brands – Hellmann’s Mayonnaise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61442-hellmanns-celebrate-centennial-celebrity-chef-mario-batali-joining-america
In celebration of the second annual “Beverly Hills Dog Show Presented by Purina,” a show that will combine the stars of Hollywood with the stars of the dog world, Purina invites pet lovers across the globe to share the positive impact dogs make in our lives through its “Every Dog is a Star” program.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how their dog is the true star of the family. For every original post submitted between March 26-April 8, using the hashtag #BHDogShow and tagging @Purina, Purina will donate five dollars (up to $25,000) to Mutt-i-grees, a program run by North Shore Animal League America. Mutt-i-grees helps show children the positive impact pets can have on their lives by teaching them important life skills such as empathy, friendship and kindness through interaction with shelter dogs. Purina and the Mutt-i-grees program share the belief that pets and people are better together and are committed to providing opportunities where these relationships can grow. The funds will be used to help expand the program to additional schools around the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8258851-purina-beverly-hills-second-annual-dog-show-2018/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever to sleep over in the world’s most iconic landmark: the Eiffel Tower.
Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation this summer including the opportunity to stay in custom-built accommodation inside the Eiffel Tower by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?*
“For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole home vacation rentals in more than 190 countries,” said Brian Sharples, co-founder and CEO of HomeAway. “Now we present this unprecedented Eiffel Tower history-making adventure, guaranteed to provide the most epic vacation memories of a lifetime.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7842251-homeaway-eiffel-tower/
Grammy Award-winning singer and songwriter Meghan Trainor takes the stage today at AT&T Stadium to kick off The Salvation Army's 128th annual Red Kettle Campaign. Her live nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Washington Redskins will air on Fox.
“Watching football together is a huge tradition for my family, even more so on Thanksgiving, so it's surreal to be able to perform today,” said Trainor. “The fact that this is helping raise awareness for The Salvation Army's Red Kettle Campaign makes it even sweeter.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8403453-salvation-army-red-kettle-fight-for-good-meghan-trainor-dallas-cowboys/
Producer: jmEvents
Soloists: Raluca Stoica - voice, Wayne Brown - piano
PROMS Jazz & Classic presents a new music concept, a melange between jazz and classical European artists who perform together pieces especially created for them, a fusion jazz-classic, approaching well known themes from the international jazz, pop, blues, classic and screen music repertoire.
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Seasoned business man Bill Foley, Hockey Vision Las Vegas and community leaders have joined together to launch a season ticket drive in support of bringing an NHL team to Las Vegas. Tickets will go on sale at www.VegasWantsHockey.com at 1:30 p.m. PST on Tuesday, Feb. 10.
“The goal of the season ticket drive is to demonstrate the long-term viability of an NHL franchise in Las Vegas, and prove that our community, without question, can support a team,” said Foley. “I think this team will not only bring Las Vegas the excitement of its first major league sports franchise, it will bring renewed enthusiasm to the Las Vegas youth – developing and impacting them in a positive way.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7424551-vegas-wants-hockey/
