Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.”
The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889151-roche-aacc-2016/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
Epson America, Inc., a leading provider of superior performing printing solutions, today announced its newest additions to the Supertank line of cartridge-free EcoTank® printers, including three new Expression® EcoTank home models and two new WorkForce® EcoTank printers for the small medium business market. Additionally, Epson introduced two new printers to its EcoTank portfolio – Expression Premium – which offer a five-color ink system for improved photo and document print quality. All seven models offer a new industrial design featuring integrated ink tanks with uniquely keyed auto-stop ink bottles for easy filling of each color.
The integrated ink tanks are positioned in the front of each EcoTank printer rather than on the side for a simpler user experience and improved design, delivering cartridge-free printing with easy-to-fill, supersized ink tanks. The new auto-stop ink bottles feature a unique spout and inlet design for each color to prevent misfiling, and stops automatically when the tank is full. The EcoTank printers include up to two years of ink in the box1, equivalent to about 30 ink cartridge sets2.
“Supertank Printers revolutionized the printing experience when we first introduced the concept two years ago,” said Nils Madden, marketing director, Consumer Marketing, Epson America. “We have taken customer feedback into account and improved the hardware design, and added new features such as the uniquely keyed auto-stop ink bottles and the option for borderless printing to our new EcoTank printers. By enhancing performance and improving the customer experience, Epson continues to innovate and provide hassle-free printing at home and in the workplace.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7820755-epson-ecotank-cartridge-free-printers/
Capatriti Olive Oil teams up with celebrity chef and owner of “Streets” restaurant in Brooklyn, NY, Roblé Ali, to create viral videos featuring delicious spring and summer themed dishes to benefit celebrity-backed NYC charity organization, God’s Love We Deliver. Consumers can join in on the effort to donate funds toward the amazingly honest and sincere mission of God’s Love We Deliver to help those with severe and chronic illnesses through nutritious meals. Share Capatriti’s Honest Olive Oil campaign videos featuring Chef Roblé on Facebook, Instagram or Twitter and tag @CapatritiOliveOil and #HonestOliveOil. For every share, repost or retweet on social media, Capatriti will donate $1 to God's Love We Deliver, up to $5,000.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077251-capatriti-gourmet-factory-honest-olive-oil-campaign/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
MGM Resorts International (NYSE:MGM) has unveiled expanded plans and the first look at programming for its dynamic park, dining and entertainment district taking shape on the west side of The Strip. Creating an interactive neighborhood environment, The Park will connect New York-New York and Monte Carlo resorts and the new 20,000–seat world–class Las Vegas arena currently in development by MGM and AEG. New York–New York and Monte Carlo both are undergoing significant transformations of their Strip–facing experiences into robust plaza environments featuring casual eateries, bars, restaurants and retail destinations that will ultimately lead to The Park.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7150251-mgm-unveils-expanded-plans-programming-the-park-neighborhood-vegas-strip
Allergan plc, (NYSE: AGN), a leading global pharmaceutical company, announced today that NFL analyst and philanthropist, Deion Sanders, the only athlete to play in both the Super Bowl™ and World Series™, will serve as a brand ambassador for BOTOX® Cosmetic.
Harnessing Sanders’ trademark swagger, style and humor, Allergan also released two videos featuring Sanders sharing how he addressed his moderate to severe frown lines and crow’s feet with BOTOX® Cosmetic and showing men everywhere how the treatment may be right for them as well.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174251-allergan-deion-sanders-botox/
Today, European construction giant and international contractor VINCI Construction and French solar innovation specialist Sunpartner Technologies announced a new 50/50 joint venture and launched a new connected smart glass window dubbed “Horizon.” The two companies initially partnered in April 2016 to develop and market innovative photovoltaic solutions for construction applications.
Featuring photovoltaic panels and multiple sunlight sensors, the new Horizon opacifying and communicating window can be adapted to any project, from new construction to renovations.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8004951-sunpartner-horizon-smart-glass-window/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Big data, cloud and artificial intelligence - the digitalization trend is at the heart of all the exhibits and events at this year's CeBIT in Hannover, Germany. Featuring around 3,300 exhibitors from over 70 countries, CeBIT is the world's biggest trade show for the digitalization of business and society. And this year, it is back with a major lineup of highlights and innovations.
Let’s Win, an initiative supported by the Lustgarten Foundation, launched the Let’s Win! Pancreatic Cancer Survivors video series Friday, January 19, 2018, at the American Society of Clinical Oncology Gastrointestinal Cancers Symposium. The new online video series, featuring long-term pancreatic cancer survivors of all ages and diverse backgrounds, has been created to show pancreatic cancer patients and their families that people do survive this disease. The survivors have responded exceptionally well to pancreatic cancer therapy that incorporates clinical trials and treatments that go beyond traditional protocols.
When patients are first diagnosed with pancreatic cancer, they often turn to the internet, only to find devastating and frightening statistics about the disease. “Our goal is to provide hope and inspiration to patients and their families,” says Cindy Gavin, founding executive director of Let’s Win. “We are so grateful for the incredible vision of one special patient and the generosity of The Flora Family Foundation for their support of this incredible initiative.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8213752-lets-win-pancreatic-cancer-survivor-video-series/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
