Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
To showcase its vision of a redefined mobility experience, Honda will unveil concepts on urban mobility, artificial intelligence, and robotics at CES 2017 in Las Vegas. Honda will kick off its CES presence with an 11:00 am PST press conference on January 5, 2017 at LVCC, North Hall – 7312. To watch the livestream of the press conference, visit Honda.us/CESPressConference.
From reducing traffic congestion to creating new modes of in-car connectivity, CES attendees will have an opportunity to explore and demo technologies with the potential to make people’s lives better.
To schedule an interview with Honda representatives at CES, contact Jaymie Robinson at jaymie_robinson@hna.honda.com or Rebecca Lee at rebecca@awapr.com. For more information, visit honda.us/CES2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988331-honda-ces-cooperative-mobility-ecosystem/
Nearly five dozen 2019 models meet stricter criteria to qualify for a 2019 TOP SAFETY PICK+ or TOP SAFETY PICK award from the Insurance Institute for Highway Safety. The 30 first-tier “plus” award winners earn the highest rating for passenger-side protection in a small overlap front crash and have good-rated available headlights, while the 27 winners of the second-tier award qualify with an acceptable or higher rating in the newest IIHS crash test and the nighttime headlight evaluation.
All 57 vehicles in this elite group earn good ratings in the Institute’s five other crashworthiness evaluations and have an available automatic emergency braking system that rates advanced or superior for front crash prevention.
IIHS now requires a good rating in the passenger-side small overlap front test to earn a 2019 TOP SAFETY PICK+ versus an acceptable or good rating for the 2018 award. An acceptable or good rating in the passenger-side test is a new criterion to earn a 2019 TOP SAFETY PICK.
This marks the sixth time that IIHS has raised the bar to earn the TOP SAFETY PICK+ award since introducing it in the 2013 model year to recognize vehicles that offer a superior level of safety. The TOP SAFETY PICK accolade launched in the 2006 model year to help consumers identify vehicles with the highest ratings. Over the years, IIHS has added to and strengthened criteria for both awards to encourage manufacturers to speed up safety advances.
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
With its eye-catching design and impressive roster of features, the all-new 2018 Rio sedan and 5-door are the latest additions to the world-class Kia Motors America (KMA) model lineup. Penned at Kia’s European and U.S. design studios in collaboration with Kia’s design base in Namyang, Korea, this subcompact duo will bring an exciting combination of impressive fuel efficiency, innovative technology, advanced safety features4, everyday convenience and fun-to-drive character to value-conscious consumers when they arrive at Kia retailers later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8016953-kia-rio-nyias-2017/
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
At the 2018 Los Angeles Auto Show today, Kia Motors America (KMA) introduced a better way to roll with the world debut of the all-new 2020 Soul, a completely new yet familiar version of Kia's beloved and award-winning urban runabout. Taking everything that helped popularize the quirky, unconventionally styled subcompact, Kia Motors poured more of its soul into nearly every inch of the vehicle, resulting in a third-generation that continues to transcend unmatched style, peppy performance, thrilling technology, and urban practicality.
To view the multimedia release go to:
https://www.multivu.com/players/English/82460510-2020-kia-soul-los-angeles-auto-show/
New subcompact SUVs Honda HR-V and Mazda CX-3 top the list of vehicles debuting this week at the 2014 Los Angeles Auto Show, says Edmunds.com, the premier destination for car shopping. The unveilings underscore the surge of interest that car shoppers have shown in compact and subcompact SUVs. Edmunds.com sales data shows that the segment has doubled in market share over the last decade.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7382851-edmunds-com-los-angeles-auto-show-small-suv-s/
Volvo Cars, the premium car maker best known for its leadership in safety, has teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson for a world-first - using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs.
This is the first time ever that a car is used as a camera by a photographer. Davidson’s collection of around 30 photographs, taken through the lenses of the XC60’s on-board safety cameras, captures life on the streets of the Danish capital Copenhagen from a completely fresh perspective.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8129151-volvo-cars-exhibition-life-city-xc60/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
The eagerly-awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series sitting alongside the award winning XC90 SUV and the recently-launched S90 premium sedan.
Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate
“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761851-volvo-cars-reveal-stylish-new-v90-estate/
