As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
Next spring, 3.3 million students will graduate from high schools in the United States. But according to new research data, many of these students don’t have the resources and information they need to make the jump from high school to college.
Today, the Ad Council, Viacom and Get Schooled launched a new series of public service announcements (PSAs) to encourage students to seek out the information they need to apply to and succeed at college. The new PSAs urge teens nationwide to visit GetSchooled.com to access the free college preparation tools, information and activities to help guide them through the application and financial aid process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7648051-ad-council-college-access/
While the loss of a loved one is difficult for everyone, a child's limited ability to understand death can make grieving more difficult than it is for an adult. According to a recent national poll, 75 percent of children and teenagers under the age of 18 who have recently experienced a loss feel sad, anger, alone, overwhelmed and worried without really understanding why (ChildrenGrieve.org).
To better assist children through this difficult process, hospices offer grief and bereavement services specifically tailored for them. These services can help children realize grief is normal. Resources include individual or family counseling and referral information if another form of attention is needed. Even if the child's loved one was not in hospice care, he or she can take advantage of these services.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7429131-moments-of-life-by-hospice/
“Make Listening Safe” – with this slogan, the World Health Organization (WHO) is raising awareness of recreational noise-induced hearing loss on International Ear Care Day (March 3, 2015). The focus of this campaign is on teenagers and young adults who frequently put their hearing at risk through exposure to noise. According to current WHO figures, around 1.1 billion young people worldwide are at risk of hearing loss due to unsafe listening practices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459951-hear-the-world-make-listening-safe/
