Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
Today the Confederation of Meningitis Organisations (CoMO) is urging people all over the world to “Join Hands Against Meningitis” in an effort to reduce the global impact of the disease. The call-to-action encourages individuals, families and communities to learn the signs and symptoms of meningitis, the importance of urgent treatment of the disease, and that prevention is available through vaccination against some forms of meningitis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55808-world-meningitis-day-join-the-fight-to-stop-meningitis
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
In recognition of Family Vaccination Day today, Families Fighting Flu (FFF) encourages everyone to take an active role in keeping their family healthy this season by getting vaccinated against the flu. To educate the public about the importance of influenza vaccination, FFF is partnering with the Centers for Disease Control and Prevention (CDC) for the fourth year during National Influenza Vaccination Week (NIVW), December 5-11, 2010 – an observance established to highlight the importance of continuing influenza vaccination after the holiday season and into January and beyond.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/familiesfightflu/47482/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
The National Campaign to Prevent Teen and Unplanned Pregnancy is joining the Ad Council to debut a groundbreaking first-ever national multimedia public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. The three-year campaign directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently in an effort to prevent unplanned pregnancy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53114-ad-council-tnc-bedsider-org-unplanned-pregnancy-tools-advice-english
International treatment guidelines – from the Global Initiative for Chronic Obstructive Lung Disease (GOLD) – have advised that prevention of exacerbations should be a cornerstone of COPD management, placing equal emphasis on the management of future risk as it does on treatment of COPD symptoms.1 This is also confirmed in the latest data on the impact of season on the frequency of COPD exacerbations, showing an almost two-fold increase in the winter months. This is contributing to the increased morbidity seen during the festive season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nycomedtakeda/52782/
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In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
Beginning in mid-March, the AARP/Walgreens Wellness Tour will once again travel the country, embarking on a ten-month tour to provide an expected $14 million worth of free health tests. The national mobile tour will conduct free health-testing events in communities throughout the United States and Puerto Rico. The free tests—which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index—are valued at $100 per person and may help provide adults with a critical foundation for early disease detection and prevention.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walgreens/48029/
We teach children how to cross a street and what to eat. We warn them not to talk to strangers. Pella Windows and Doors is asking parents and caregivers to also add fire and window safety to the key lessons they pass on to children.
October is Fire Prevention Month. Take time to develop and discuss your home fire safety escape plan, and at the same time, talk to your family about window safety and how to help prevent accidental falls in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52417-pella-windows-and-doors-fire-prevention-month-safety-tips
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
