In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Regional winners of the Rotten Sneaker Contest® gathered at Ripley’s Believe It Or Not! Times Square for the 2016 national competition. Six contestants from across the country, ages seven to thirteen, went head-to head in New York City today to show off their foul smelling sneakers for a chance to win the national title. But only one pair of sneakers could be crowned the winner and they belonged to 12 year old, Mason Young-Hiss, from Berthoud, CO.
The Odor-Eaters Rotten Sneaker Contest is the ultimate test that shows how offensive kids’ sneakers can get when they are playing outdoors, splashing through puddles, slogging through mud and more. The contest has a long history (over 40 years) and kids from across the country look forward to this annual event in their hometown. Participants take pride in mucking up their shoes to stand out from their competitors to ultimately win over the judges. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, by a professional panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., an expert and author on the psychology of smell. Additionally, Brittany Every, Marketing Manager of Ripley’s Believe Or Not! Times Square joined the expert judges this year. Brittany is accustomed to seeing the unexpected and unusual at Ripley’s so she was up for the task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7720051-odor-eaters-rotten-sneaker-contest/
To commemorate the 25th anniversary of the Northwestern Mutual Foundation, the company announced today a first-of-its-kind art exhibit open to the public. Through the power of visual arts, Giving Gallery: Community in Process will highlight the collective impact of the Northwestern Mutual Foundation and its nonprofit partners in the greater Milwaukee community and beyond.
For the past 25 years, the Northwestern Mutual Foundation has driven its communities forward by investing in the people who stand up, tune in and engage every day to ensure that everyone has a chance at a brighter future.
“This year, we’re commemorating the 25th anniversary of the Northwestern Mutual Foundation, which has improved the lives of children and families in our hometown of Milwaukee and across the country,” said John Schlifske, chairman and CEO, Northwestern Mutual. “We are bringing 25 years worth of stories to life through art, highlighting our commitment to the communities we serve and celebrating the work we’ve done in partnership with outstanding nonprofits.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7991457-northwestern-mutual-giving-gallery/
Death Be Not Proud is the thrilling second installment in The Secret of the Journal series. Professor Emma D’Eresby flees her teaching position in Maine after a vicious attack by a psychotic colleague, but mysterious secrets and suspense still follow her back to her hometown in England. Learn more about this book here, http://bit.ly/1aLIAPr Romantic Thriller
