Hay aproximadamente 82,5 millones de mamás en los Estados Unidos que esperan una lluvia de chocolates y flores en el Día de la Madre. De hecho, los comerciantes reportan que el Día de la Madre es la segunda celebración con mayor entrega de regalos en los Estados Unidos. Pero este año es el momento de dejar de lado las rosas y las trufas y optar por ideas más creativas.
Ya sea que quieras darle un detalle a tu madre, madrastra, abuela, o una madre nueva celebrando el Día de la Madre por primera vez, o simplemente reconocer a esa persona que hace el papel de
Extending its award-winning “Learn the Signs” campaign, Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council, along with partner agencies BBDO New York and LatinWorks, to announce the launch of a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to research, children in these communities are often diagnosed later than the average. The PSAs, which are being distributed to media outlets nationwide this week, show some of the early signs of autism and encourage parents to take immediate action if their child is not meeting standard developmental milestones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61698-ad-council-and-autism-speaks-launch-psa-campaign
HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, has announced their exciting roster of new premium series, films and specials for the Spring 2013 TV season. These new programs are sure to excite the nation’s bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this spring are the first season of the HBO Latin America series Preamar and the two-part telefilm Mandrake, a follow-up to HBO Latin America’s drama series of the same name. HBO Latino will also premiere the new documentary Habla Women, the latest installment in the successful Habla franchise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60764-hbo-latino-programming-for-spring-2013
At these times when the costs of attending college are outpacing financial support from public and private sectors, The Hispanic Scholarship Fund (HSF), the nation’s largest Hispanic college scholarship awarding organization, raised a record $125,000 and awarded students during its annual Alumni Hall of Fame gala.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58494-hispanic-scholarship-fund-latinos-alumni-hall-of-fame-induction
TELEMUNDO anunció hoy que la superestrella internacional Lucero conducirá los primeros “Latin American Music Awards.” El gran evento, que tendrá lugar el jueves, 8 de octubre, 2015 desde el prestigioso Dolby Theater en Hollywood, California, comenzará con la anticipada llegada de estrellas a la “Alfombra de Latin AMAs” a las 8pm/7c y continuará con la ceremonia de premiación a las 9pm/8c, que se transmitirá por TELEMUNDO y simultáneamente por NBC Universo. La noche culminará a las 11:35pm/10:35c con un vistazo exclusivo tras bambalinas durante el especial “Latin American Music Awards: Acceso VIP”. Los boletos están a la venta a través de Ticketmaster y la taquilla del Dolby Theatre.
Lucero es una polifacética y galardonada actriz, presentadora de televisión y cantante multi-platino. Nacida en la Ciudad de México, ha vendido más de 27 millones de discos mundialmente. Reconocida como “La Novia de América”, Lucero obtuvo su primer papel de alto perfil en un programa popular para niños en la Ciudad de México a los 10 años. Desde entonces, ha lanzado una serie de exitosos álbumes y muchas de sus canciones han encabezado las listas de música internacionalmente. En la pantalla grande, Lucero ha protagonizado un total de siete películas y múltiples telenovelas, incluyendo “Alborada”, la que le valió un premio Emmy”, “Mañana es Para Siempre” y “Soy tu Dueña”, ambas galardonadas con el premio Ace, y “Por ella Soy Eva”. “People en Español” la nombró la “Reina de las Telenovelas” en la edición 2013 de su especial de “Los 50 Más Bellos”. Lucero ha conducido los premios Latin Grammy en ocho ocasiones y la Teletón México desde 1997, además de la Teletón en Chile, Guatemala, El Salvador y EE.UU, y fue “Coach” de la exitosa competencia de canto “La Voz México” en su primera temporada. En el 2014 se unió a TELEMUNDO como presentadora del mega-reality “Yo Soy El Artista” y recientemente participó como conductora especial de la visita del papa Francisco a Estados Unidos, así como en la campaña “Actos de Bondad” para la cadena. Este próximo 22 de octubre será honrada con el premio “Outstanding Achievement in Hispanic Television” de Broadcasting & Cable and Multichannel News durante la cumbre anual de la televisión hispana en la ciudad de Nueva York.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7640451-latin-american-music-awards-2015/
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
Crear recetas jugosas y deliciosas siempre ha caracterizado a la famosa chef Lorena García. La chef, también es conocida por preparar platos con los sabores latinos preferidos, y su interés en promover los buenos hábitos alimenticios. Por esto, sus recetas inspiradas en la carne de cerdo son platos saludables y llenos de sabor que el consumidor podrá disfrutar en cualquier ocasión.
Lomo saltado: Esta receta está llena de exquisitos sabores y texturas que le harán la boca agua a toda la familia. Ingredientes: lomo de cerdo picado en tiras, saltado con papas blancas, pimiento amarillo, pimiento Cubanelle y tomates.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/Spanish/7323951-national-pork-board-hispanic-traditions-celebrity-chef-lorena-garcia/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
Phenogen Sciences, Inc. today announced the availability of BREVAGenplus, an easy-to-use predictive risk test for the millions of women at risk of developing sporadic, or non-hereditary, breast cancer. The test is an enhancement of the company’s first generation product, BREVAGen®. BREVAGenplus assesses both clinical risk factors and genetic markers known to be associated with sporadic, or non-hereditary, breast cancer to determine a woman’s five-year and lifetime risk of developing the disease. The test is designed to facilitate better informed decisions about breast cancer screening and preventive treatment plans for Caucasian, Hispanic and African-American women, age 35 years or above, who have not had breast cancer, lobular carcinoma in situ (LCIS) or ductal carcinoma in situ (DCIS), and have one or more risk factors for developing breast cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7337351-phenogen-sciences-introduces-brevagenplus-breast-cancer-risk-assessment-test/
The St. Jude Promesa y Esperanza® (Promise and Hope), an initiative by St. Jude Children’s Research Hospital® and Univision Radio, the leading radio network serving Hispanic America, partner to increase awareness for national fundraiser against childhood cancer. As part of this partnership, Univision Radio will broadcast special programming on February 10 and 11 asking listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month, to find cures and save children.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65476-univision-radio-st-jude-children-s-research-hospital-national-fundraiser
