Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment. India’s largest hospitality group flagged off Vivanta by Taj Hotels & Resorts at a gala event at the brand’s marquee hotel, Vivanta by Taj – Whitefield, Bangalore. This follows the highly successful launch of their Upscale brand - The Gateway Hotel - exactly two years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ihc/44198/
To meet its mission to teach busy families how to turn everyday meals into full-flavored dishes with just the right amount of spice, La Costeña has launched The Spice is Right Tour. The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nation’s most popular family festivals, and is sponsored by La Costeña, manufacturer of America's number one selling jalapeño.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/43877/
Carson-Dellosa Publishing, LLC, in partnership with Guinness World Records, announced the grand-prize winner in its Guinness World Records® Classroom Challenge at a record-breaking event held Friday, May 20th in Owingsville, KY. As grand-prize winners under the direction of 4th Grade teacher Jessica Goldy, the students of Owingsville Elementary School created the world’s longest friendship bracelet. Students created a total of 3,799 links that were connected to make one bracelet measuring 810 feet. Friday morning, under the supervision of a Guinness World Records® adjudicator, the exciting event was held on the school’s football field.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/carsondellosa/50387/
CBI Polymers Inc., the U.S.-based innovator of DeconGel® nuclear decontaminant, announced today the collaborative effort to remediate radiation from the campus of the Asahimachi Baptist Church and Little Lamb Kindergarten in Fukushima, Japan, in a project CBI Polymers calls “Restore Playtime.”
CBI Polymers donated its DeconGel® nuclear decontaminant and the manpower to apply the blue gel to the affected areas of the school. Once dry, the gel was peeled away, taking harmful radiation with it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cellular-bioengineering/46957/
In honor of Cinco de Mayo, the world’s greatest speed eaters recently battled in the Alamo City to claim victory in the La Costeña Feel the Heat Jalapeño Eating Championship Challenge. After ten fiery minutes, including a double overtime one-on-one challenge with the reigning champion, Pat “Deep Dish” Bertoletti emerged victorious by consuming 275 whole pickled jalapeños. The fourth annual challenge was a highly anticipated rematch between the reigning champ – five-foot-tall, 105-pound Sonya “The Black Widow” Thomas – and Bertoletti, the mohawked, two-time title winner from Chicago. With a vengeance not seen since the Battle of the Alamo, Bertoletti regained the coveted title from Thomas. Both Bertoletti and Thomas set a new record for the number of jalapeños eaten at this annual competition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43314/
Fans of The CW Network’s hit series “America’s Next Top Model” can have their own model experience in New Zealand, following the show’s trip to the breathtaking island nation in last night’s episode. Tourism New Zealand and Air New Zealand have announced a special offer for fans who find the backdrop just as stunning as the models featured in three episodes, the first of which screened last night with two more airing May 5 and May 12 at 8 p.m./7 p.m. Central on The CW.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tourismnewzealand/43584/
PNC Bank, a member of The PNC Financial Services Group, Inc. (NYSE: PNC), today announced enhancements to Virtual Wallet®, the online and mobile money management tool, for budgeting and smart spending as many consumers struggle with their personal finances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pncvw-enhancements/42891/
The North American International Auto Show (NAIAS) will open its doors to more than 4,500 automotive journalists in a few short weeks with an anticipated 30-40 worldwide debuts from automotive manufacturers around the globe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/naias/47726/
Amway today announced the launch of its new ARTISTRY® Reflective Beauty Trend Colour Collection created in collaboration with renowned makeup artist Frances Hathaway.
Drawing inspiration from the layered looks that graced the fall runways, Frances wanted to create a collection that provided this same versatility with colour. Two complete face palettes offer multi-dimensional shades that can be used to achieve a light veil of colour or layered for added texture and intensity. Blending romanticism with modern day sophistication, she expertly crafted six looks that reflect the nostalgic, yet glamorous beauty of the season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43320/
Based on its recent analysis of the medical imaging market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North American Frost & Sullivan Award for New Product Innovation. Siemens Healthcare’s innovative Biograph mMR is the first scanner capable of simultaneously acquiring whole-body positron emission tomography (PET) and magnetic resonance imaging (MRI) data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51015/
Today, positivity is more important than ever as people search for relief from economic turmoil and negative headlines. To recognize and celebrate the impact that positivity makes in people’s lives every day, Amway is launching the Positivity Project Contest. This online program provides an opportunity for individuals to share stories about how the “Power of Positive” has changed their lives or the life of someone they know.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43319/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
