Last winter was one of the harshest, hitting millions of Americans with spikes in their winter utility bills. Unfortunately, here we are, one year later, facing yet another polar vortex. Meteorologists predict some of the coldest blasts of frigid temperatures over the next several days, which has energy experts worried about the impact on consumers’ utility bills, as well as on the reliability of the electric grid we all depend on.
As Polar Vortex 2015 moves across the country, consumers could face spikes in electricity bills, with seniors on fixed incomes and lower income Americans hit the hardest. According to a recent survey, high energy prices already have forced more than 40 percent of low-income seniors to go without needed medical or dental care, and even to skip meals or shut off the heat on cold days.
It may seem odd to be predicting another energy price spike since oil, natural gas and coal prices have all fallen recently. But it’s not the market that will be driving prices higher. It’s politics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
Vacation time is precious, and travelers today have higher expectations and more options than ever. Consumers continue to invest more in experiences and make choices based on the range of emotional benefits gained from quality time away. Knowing this, Royal Caribbean International is making a multibillion-dollar investment in providing its loyal guests and the next generation of cruisers with the most advanced, customizable vacation adventures that will lead to rich, memory-making moments worth experiencing and repeating.
To view the multimedia release go to:
https://www.multivu.com/players/English/8219051-royal-caribbean-investment-ships-experiences-destinations/
According to recent findings from Campos Inc., food customization is one of this year’s top consumer trends. Now, more than ever, consumers find endless options when it comes to customizing food – whether they are eating in or dining out. Along with exploring different flavors and food pairings, the baking industry is rethinking how they package recipes to consumers. In fact, according to Mintel, 45% of consumers surveyed want multiple preparation options and recipes listed on the packaging to allow them to express their personality.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7519851-lucky-leaf-customizable-desserts/
Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/
Launched in January, Flatbed Cider Co. (www.flatbedcider.com) offers consumers an all-new craft cider made from the apples that made the Northwest famous around the world. The company’s two offerings, a Crisp Apple Cider and a Pear Cider are now available at restaurants and retailers throughout Washington State and Oregon.
While various hard ciders have been produced in the U.S. since the repeal of prohibition, the Northwest has recently become the epicenter of a craft cider revolution. Since 2012, cider’s popularity has grown more than 60 percent each year, with the strongest growth happening in Washington State and Oregon¹. Flatbed ferments its hard ciders from local, whole-pressed apples—rather than the apple juice concentrate used by many brands—and limits the time from branch to bottle to minimize oxidation and maximize Flatbed’s bright, rustic apple character.
Flatbed’s Crisp Apple Cider has a drier taste profile than most widely-available ciders in the U.S. Flatbed Crisp Apple Cider is all-natural, with no added sugar or artificial ingredients and is naturally gluten-free. Jonagold apples picked at their peak deliver the balance and acidity behind Flatbed’s exceptionally bright taste while Red Delicious apples provide tannin structure. Golden Delicious apples add a rustic apple character with a twist of subtle sweetness. And, heirloom varietals like Newtown Pippins and Gravensteins—which are hand-selected from batch-to-batch—add bucolic Northwest charm to the blend. Thanks to its bright acidity and drier flavor profile, Flatbed’s Crisp Apple Cider pairs with nearly anything that comes from the sea, farm or food cart. The Crisp Apple Cider is currently available in a 6-pack of 12-ounce bottles with an SRP of $10.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409455-flatbed-cider-northwest-launch/
Health conscious consumers who have struggled to meet their daily required servings of fruits and vegetables—and the vital nutrients that come with—have an easy solution for adding more vitamins to their diet with the introduction of Rader Farms’ Fruit PLUS Vitamins line of enriched berries, arriving in nearly 3,000 new stores across the U.S. this month.
Fruit PLUS Vitamins takes Rader Farms’ premium grade berries that are bursting with rich, sweet flavor and adds nutrients sourced from whole fruits and vegetables to boost vitamin levels by 25 percent, without impacting taste or texture. The end result is a revolutionary new line of frozen fruit that offers supremely delicious taste AND significantly higher nutritional value in a single, easy-to-implement method.*
Rader Farms’ new Fruit PLUS Vitamins has a suggested retail price of $3.49 - $3.99 per 12-ounce package. Frozen fruit lovers can try it now with a $1.00 off coupon and a chance to win a premium Ninja® blender here (http://woobox.com/2288k3). Additionally, a direct link to a downloadable coupon can be found here.
Consider the nutritional value of one cup of traditional unsweetened blueberries when compared to a similar serving of blueberries from Rader Farms’ Fruit PLUS Vitamins line below. It becomes easy to see how smoothie recipes, yogurt toppings and morning cereal rituals might come alive with a boost of nutrition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630251-rader-farms-fruit-plus-vitamins/
Clean, soft sheets are now less than 60 seconds away. After more than three years in development, Peel Away Labs’ 100% waterproof multilayer sheet makes it easy for consumers and healthcare personnel to change the bed sheets. By simply pulling down the sheet from one corner, a soiled sheet is “peeled away” in seconds to reveal a fresh one underneath. The fitted sheets are 32% softer than traditional sheets and have a breathable membrane allowing for a cooler night’s sleep.
Health experts say sheets in the home should be changed every seven to 10 days due to bacteria, fungi, animal dander, pollen and other microbes found on beds. Peelaways’ fitted sheets are available for the home, with sizes from crib to king, ranging from $15.99-$39.99. Peelaways is especially ideal for home caregivers taking care of someone with incontinence issues or children who wet the bed, to new moms who are constantly changing their newborn’s mattress protectors. Peelaways offers sheets with five to seven layers per package. With one Peelaways multilayer sheet, people can sleep on a clean and healthy sheet for up to two months.
To view the multimedia release go to:
https://www.multivu.com/players/English/8361451-peel-away-labs-peelaways-disposable-fitted-sheets/
Honeywell (NYSE: HON) announced today that the same Spectra® fiber technology used in protective vests for law enforcement is now available to shield the belongings of everyday consumers from thieves who slash bags to steal items.
Consumers who want to keep their belongings safe can now buy a theft-resistant drawstring backpack called the Flak Sack, designed by Loctote Industrial Bag Company. As seen on ABC’s “Shark Tank,” the Flak Sack is the world’s first cut-resistant bag designed for travel and daily use. Now, it will be enhanced with Spectra—the same fiber technology used in bullet-resistant vests. Flak Sack utilizes Spectra in a unique fabric construction called FLAKnit™ created by Tuff-N-Lite®, a division of Supreme Corp., a leading textile and fiber technology company. Yet, despite this durability, Flak Sack is flexible, making it ideal for a range of situations such as travel, hiking and everyday use such as commuting to work.
To view the multimedia release go to:
https://www.multivu.com/players/English/8083951-honeywell-spectra-fiber-flak-sack-cut-resistant-bag/
Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner's manual app. The Hyundai Virtual Guide app is the brand's modern take on the traditional owner's manual, allowing consumers to use their smartphone or tablet computer to get how-to information for repairs, maintenance and vehicle features.
At launch, the Hyundai Virtual Guide is compatible with the 2015 Sonata model, and will soon become available for additional models. The new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.
Hyundai used quality consumer survey results to determine the top difficult-to-use features to incorporate into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506058-hyundai-virtual-guide-app/
