Las Vegas launched the third and final installment of the 2014-2015 “What Happens Here, Stays Here” campaign today with “The Secret.”
Channeling the essence of classic horror films, the commercial follows the lead character as he is stalked at home, the office and a neighborhood diner with an ominous message of, “I know what you did.” The commercial culminates as the lead character meets his stalker in the back of his sedan asking, “Is this about Vegas?”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
LG Electronics USA Air Conditioning Technologies is debuting a new case study in the LG Project Profile Series, the unique LEED-certified renovation of Columbia Square, a mixed-use property in Hollywood, Calif. The project - spotlighted at the 2017 Greenbuild International Conference & Expo alongside other sustainable building renovations - showcases how LG's unique heating, ventilation and air conditioning (HVAC) technologies can be installed in a variety of commercial and residential environments.
LG's industry-leading Variable Refrigerant Flow (VRF) technology and duct-free solutions are making major inroads in the United States where the demand for high-performance, flexible HVAC technology continues to grow. LG's air conditioning systems are designed to minimize efficiency losses found in conventional HVAC systems, provide sustainable energy savings, and offer one of the lowest lifecycle costs of any system on the market today.
To view the multimedia release go to:
https://www.multivu.com/players/English/8212551-lg-electronics-greenbuild-2017-expo-sustainable-building/
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
The holidays are a busy and sometimes stressful time of year. It’s easy to get caught up in the holiday frenzy, whether it’s searching for a perfect gift or picking up a last-minute party platter. BJ’s Wholesale Club saves its members from a hectic holiday with unbeatable value on last-minute entertaining essentials, gifts and more.
“From easy appetizers to must-have toys, BJ’s helps members stock up on everything they need for a happy holiday,” said Lee Delaney, executive vice president, Chief Growth Officer, BJ’s Wholesale Club. “BJ’s is also making it even easier for members to save with the convenience of shopping how and when they like, whether it’s in club, through BJs.com, using Pick Up & Pay® or the new BJ’s mobile app.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8223451-bjs-wholesale-holiday-decorating-entertaining-gifting-hacks/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
The United Nations World Tourism Organization (UNWTO) recently released its list of the World’s Top 15 Model Cities for Best Practices in Tourism. Hangzhou, China was included in the list for its innovative efforts in the protection and development of as well as continuous investment in the city’s historical and cultural resources.
In December 2016, UNWTO created an award recognizing the 15 cities worldwide considered by the organization as examples to emulate when it come to the adoption of best practices in tourism, among its 193 member countries. UNWTO plans to expand the best practices applied by the winners in other global destination cities. UNWTO selected 15 winners based on the results of a survey and a performance evaluation program conducted by a panel of judges at a special evaluation meeting held in September 2017.
To view the multimedia release go to:
https://www.multivu.com/players/English/8243851-hangzhou-china-top-15-cities-best-practices-tourism/
Stressless® furniture, long known for its innovation and craftsmanship as well as its minimalist Scandinavian style, is on trend. The smart-home lifestyle of internet-connected devices is driving consumer preference for smart furniture. Stressless wraps ingenious functionality in natural materials, such as full-grain leathers and laminated woods, striking a balance between the desire for comfort and connectivity in the home.
“Stressless sits at the juncture of modern technology and artisan craftsmanship,” said Beverly Kastel, marketing director for Ekornes, Inc. “Our Stressless recliner is a personal oasis in a hectic world. It’s constructed from environmentally friendly raw materials and engineered with cutting-edge technology. The look and feel of our furniture complements the smart-home sensibility, where tech and comfort intersect.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8292451-ekornes-stressless-furniture-smart-home-technology/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
Kaléo, a privately-held pharmaceutical company, today announced the AUVI-Q® (epinephrine injection, USP) Auto-injector will be available by prescription starting February 14th, and announced AUVI-Q AffordAbility, a first-of-its-kind access program for AUVI-Q. Through this new program, patients with commercial insurance, even those with high-deductible plans, will have an out-of-pocket cost of $0. For patients who do not have government or commercial insurance, and have a household income of less than $100,000, AUVI-Q will be available free of charge. In addition, the cash price for AUVI-Q is $360 and will be available to those patients without government or commercial insurance. Each AUVI-Q prescription includes two Auto-injectors and one Trainer for AUVI-Q.
To view the multimedia release go to:
http://www.multivu.com/players/English/7981051-auvi-q-epinephrine-auto-injector-access-and-availability-launch/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Volvo Cars today declares an end to a problem faced daily by drivers around the globe: a lack of suitable and functional storage space inside their car. With its innovative approach inside the new XC40 small city SUV, set to be launched in the coming weeks, Volvo Cars takes the lead in the small premium SUV segment in terms of space, storage and all-round functionality.
The highly anticipated XC40 from Volvo Cars will complete the company’s SUV line-up that also features the top-of-the-range large XC90 and the mid-sized XC60.
As part of the XC40’s development phase, Volvo Cars’ customer research team spent considerable time investigating how city dwellers around the globe use their car on a daily basis – and, more importantly, how they store their belongings in their cars. Customers were also asked how they would like to see the interiors of their cars improved.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8163951-end-clutter-volvo-cars-XC40-small-SUV/
