Las Vegas is a world-class vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s iconic “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this award-winning campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan with a variation of the theme titled “Vegas Enablers.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Today, on the International Day for the Elimination of Violence Against Women, actress Megan Fox, the face of Avon Instinct fragrances, supported the Avon Foundation for Women in its launch of #SeeTheSigns, a global social media campaign that will educate the public on recognizing the signs of domestic violence. Part of the Avon Speak Out Against Domestic Violence program, #SeeTheSigns will run throughout the 16 Days of Activism Against Gender Violence, an international human rights-based movement against gender violence and will educate bystanders and victims on the signs of domestic violence and how to safely intervene or seek help.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64490-avon-foundation-seethesigns-global-social-media-campaign-domestic-abuse
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
http://SalvosGiveaLunch.org.au For
Christmas lunch, most of us will celebrate with family and friends over
a hearty meal. But not everyone's so lucky. Salvos Give a Lunch for
Christmas Campaign hopes to change that for many Australians in need.
We're hoping to fill 8,000 plates over the festive season, Just $10
will provide one meal. Any help you can give us would be most
appreciated. Donate at: http://SalvosGiveaLunch.org.au
PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona last Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, the custom built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot – Fàbregas, Reus and Balotelli showcased their skills and the boots performance enhancing technology through four interactive challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiancé Matt Bellamy, his band Muse, and her two sons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62862-ann-taylor-hollywood-holiday-with-kate-hudson
More than 80,000 healthcare workers and their communities from across the country and around the world joined together in the Medline Pink Glove Dance for breast cancer online video competition. After a hard-fought dance battle, the online votes are in and Medline is pleased to name Geisinger Health System, Danville, Pa., as the winner. As a result, $25,000 will be donated to their charity of choice, the American Cancer Society, providing free transportation for treatment to central Pennsylvania breast cancer patients in need. Additionally, Medline and participating hospitals will donate another $1 million to the National Breast Cancer Foundation and various local breast cancer charities nationwide. More than $2.2 million has been donated through the campaign and Medline Foundation since 2005.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64450-medline-pink-glove-dance-video-competition-winners-breast-cancer-education
This fall, two members of America’s favorite reality TV family — the Robertsons — have teamed up with Hallmark to help remind people in their own unique ways that the best way to leave a lasting impression on a loved one’s birthday is with a greeting card. Jase and Si Robertson are featured in four online videos produced by Hallmark, in which they use their own unique style of humor to depict what not to do on a loved one’s birthday…in other words, the birthday “fail.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/64494-hallmark-birthdayfail-campaign-jase-and-si-robertson
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
Multi-platinum recording artist Selena Gomez will take the stage today for a LIVE performance to kickoff The Salvation Army’s 123rd National Red Kettle Campaign at AT&T Stadium during halftime of the Dallas Cowboys vs. Oakland Raiders nationally televised game on CBS. For the past 17 years, the Dallas Cowboys have helped The Salvation Army launch the campaign during its nationally televised halftime performances. The Red Kettle Campaign raised more than $148.7 million last year to serve America’s most vulnerable by providing food, shelter and more than 1 million toys for children during the holidays.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64057-salvation-army-red-kettle-selena-gomez-dallas-cowboys-thanksgiving-day
Hotels.com®, the leading online accommodation reservation website, today launched the “My Free Night” campaign to showcase the flexibility and value of free* nights earned through Welcome Rewards®, the company’s industry-leading loyalty program. Hotels.com will give away 120 free hotel nights throughout the campaign, which encourages travelers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video and social media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63049-hotelscom-my-free-night-campaign-free-hotel-stays-120-days-give-away
Doing alright financially? The answer, if you’re 25 to 34 years old, depends on your friends, according to a new survey from the American Institute of CPAs and the Ad Council. They released the results today to coincide with a new series of national public service advertisements and a redesigned website for their Feed the Pig financial literacy campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64083-ad-council-aicpa-young-adult-financial-literacy-campaign
