Hit primetime series Worst Cooks in America is back for a fifth season this winter, with superstar chefs Anne Burrell and Bobby Flay returning for a brand-new battle to turn kitchen disasters into culinary success stories. Premiering on Monday, February 17th at 9pm ET/PT, the seven-episode season pits formerly undefeated series champ Anne against last season’s winner Bobby, each leading a team of disastrous cooks in an intense culinary boot camp designed to turn them into confident kitchen heroes. A $25,000 grand prize will be awarded to the contestant who achieves the most impressive culinary transformation, in addition to delivering a victory and bragging rights for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/63841-food-network-worst-cooks-in-america/
Fresh from the home of ridiculously good chips, a delicious new product is popping up in the snack aisle — Cape Cod® Popcorn. With 40 calories or less per cup, Cape Cod’s new Sea Salt and Kettle Corn popcorn varieties are ideal for those looking for better-for you snacks that don’t sacrifice on flavor.
In addition to the two new guilt-free flavors, Cape Cod is re-introducing the brand’s previously retired White Cheddar variety. All three ready-made popcorn products will retail for $3.49 when they hit stores shelves in mid-February.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiancé Matt Bellamy, his band Muse, and her two sons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62862-ann-taylor-hollywood-holiday-with-kate-hudson
When it comes to frying up a feathered feast, there may be no better experts than bearded duckmen Si and Jase Robertson. As members of the Duck Commander family, they know how to be safe when frying a bird. That is why they have teamed up with insurer State Farm® to reinforce the importance of turkey fryer and cooking safety this holiday season with a brand-new video titled Hang on a Minute with Jase and Si Robertson.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56918-state-farm-turkey-fryer-safety-si-and-jase-robertson-duck-dynasty
Today at the North American International Auto Show, Michelin introduced the MICHELIN® Premier® A/S tire with revolutionary new EverGrip™ technology, which provides drivers with exceptional levels of safety even as their tires wear down. Even when worn, the MICHELIN Premier A/S with EverGrip™ technology stops shorter on wet roads than the leading competitors’ brand new tires.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65143-michelin-sets-standard-automotive-safety-michelin-evergrip-premier-tire
People don’t mind conversation around “down there” care; in fact, they embrace it. In a new survey from Cottonelle® brand, nearly half of Americans reported having a daily down there care routine.1 To further the conversation, Cottonelle® brand is launching the downtherecare program to urge all Americans to treat the skin they don’t see as well as the skin they do see.
The brand is confident its CleaningRipples™ Texture, featured across both Cottonelle® toilet paper and flushable wipe products, could be the catalyst to transform unconscious bathroom routines to mindful downtherecare. The texture removes more at once for a superior clean* and is backed by nearly four years of product innovation and development.
To view the multimedia release go to:
https://www.multivu.com/players/English/8498851-cottonelle-downtherecare-survey/
All taxpayers have a fast, safe and free option when it comes to doing their own federal taxes. It’s called Free File, and it’s available only at IRS.gov.
Free File offers brand-name tax software to people who earned $57,000 or less last year, which is 70 percent of all taxpayers. For those who earned more, there are free online fillable forms.
Both options allow people to file returns electronically and use direct deposit, which is the fastest way get to a refund.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59264-irs-free-file-eng
When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith.
As an integral part of a brand’s heritage, values enable the brand to construct a “moral framework,” a guideline that underlies all of its external and internal discourse. Zenith’s values have always clearly shown through in its decisions, actions, and collections.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60648-zenith-watchmaking-daring-vistas
Triumph, the brand that has been listening to women for over 120 years, is pleased to announce the findings of its recent survey of over 10,000 women. The result of which has inspired the brand to make a commitment to support consumers in selecting the best fitting lingerie for them, dubbed ‘Stand Up for Fit’.
Previous to this survey, Triumph discovered there were a surprisingly high number of online searches each month on issues around bra size and set out to survey women in order to find out what issues were found when choosing their lingerie. Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, over 76% of these women admitted to wearing the wrong bra size.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64183-triumph-bra-celebrates-100th-anniversary
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
BOMBAY SAPPHIRE®, the world’s fastest-growing major gin brand by volume and value, names Academy Award® winner Adrien Brody as a judge for the Bombay Sapphire Imagination Series: Film competition.
Now in its second year, the Bombay Sapphire Imagination Series: Film competition, in association with the Tribeca Film Festival®, is sparking people’s imagination by offering them the chance to have their own short film made through interpreting a script written by Academy Award winning screenwriter Geoffrey Fletcher.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60647-adrien-brody-named-bombay-sapphire-film-judge
