In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
New research from Carfax suggests that millions of people may be driving, buying, or selling potentially dangerous cars due to an unfixed recall. The company’s annual research on the issue shows more than 46 million cars nationwide have at least one safety recall that’s never been fixed. In fact, five million of them were bought and sold by potentially unsuspecting consumers in 2014.
One of the most alarming discoveries is that people driving or buying family-oriented vehicles – specifically minivans and SUVs – are most at risk. One in three minivans and one in five SUVs has an unfixed recall, according to Carfax.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7385551-carfax-unfixed-recall-data/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
A group of four minivans recently tested by the Insurance Institute for Highway Safety for protection in small overlap front crashes shows some of the worst possible outcomes for this type of crash, with only one vehicle performing acceptably.
The Nissan Quest, the Chrysler Town & Country and its twin, the Dodge Grand Caravan, all earn poor ratings. The exception to the disappointing pattern is the 2015 Toyota Sienna, which earns an acceptable rating. It joins the Honda Odyssey, which last year earned a good rating in the test, in the ranks of TOP SAFETY PICK+ winners.
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
Setting the stage for the next era of Las Vegas entertainment, T-Mobile Arena will light up The Strip magenta tonight for the first time, with 20,000 fans partying to the sounds of Las Vegas favorites. The internationally acclaimed band with local roots, The Killers; Mr. Las Vegas himself, Wayne Newton; and Las Vegas-born pop artist Shamir will join a sold-out crowd to kick off an extensive schedule of concerts, sporting events, award shows and more.
“This is an exciting time for Las Vegas and everyone involved in the development of T-Mobile Arena; tonight we are opening a world-class venue that we believe will become Las Vegas’ new center of entertainment,” said Jim Murren, Chairman and CEO of MGM Resorts International.. “Las Vegas has long been known as the Entertainment Capital of the World, and with all the development we’ve unveiled this week in the neighborhood, you can see our deep commitment to ensuring Las Vegas holds that title for generations to come.”
Designed by Populous, T-Mobile Arena incorporated or enhanced the best features from renowned venues throughout the country for an unparalleled entertainment venue in the heart of the Las Vegas Strip. The joint venture between MGM Resorts and AEG has the largest arena capacity in the city, expansive balconies curving around the building’s exterior and customizable spaces, making the arena perfect for any type of event.
To view the multimedia release go to:
http://www.multivu.com/players/English/7798452-mgm-resorts-t-mobile-arena/
Triumph is excited to announce the launch of a new global Spring Summer '17 campaign, ‘Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand, launching across the world from January 2017.
Triumph’s Spring/Summer ‘17 ATL campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7968351-jessica-hart-triumph-lingerie-campaign/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
There is only one place to be on St. Patrick’s Day and that is Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also visit the beautiful town of Downpatrick where St Patrick is buried and check out the St Patrick’s centre which is the world’s only permanent exhibit to St Patrick.
The St Patrick’s festival is the highlight of the early vacation season and what a year 2016 is going to be.
Ireland’s Ancient East - when you explore Ireland’s Ancient East, you wander through 5,000 years of history. http://www.ireland.com/articles/regions/irelands-ancient-east/irelands-ancient-east/
Northern Ireland Year of Food and Drink 2016 - 366 days showcasing the best of food and drink and the people and passion that go into rearing, making, cooking and serving it. http://www.discovernorthernireland.com/yearoffoodanddrink2016/
To view the multimedia release go to:
http://www.multivu.com/players/English/7774051-ireland-st-patricks-day-festival/
Dr. Maurice Rawlings, MD, a heart surgeon, has written a number of books on the near-death experience and clearly shows from his own practice and the experiences of his patients, that not everyone goes to the light when they die, where there is total love. He has written of many patients being resuscitated on the operating table and speaking about being in hell, where there was a real devil and demons, and where the inhabitants were tormented with fire. Dr. Rawlings writes that these people are a lot more reluctant to talk about it than those who went to the good place. DivineRevelations.info
The Air National Guard (ANG) is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, interactive tour returns to the road for a fifth year to immerse participants in an experience that simulates the real-life roles of Air Guard men and women and highlights the ANG’s dual role, supporting both federal and state missions.
While participating in the tour, attendees learn how they can serve their country and maintain a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles each designed to educate the public about the ANG. The touring vehicles are traveling nationwide through November, visiting fairs, festivals, air shows, fitness and music events.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555451-air-national-guard-mobile-experience-returns/
