The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai’s approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai’s global sustainability strategy.
“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” said Mike O’Brien, vice president of Corporate and Product Planning, Hyundai Motor America. “With outstanding powertrain flexibility, design, connectivity, and advanced technologies, Ioniq meets the needs of a large and growing group of buyers needing a highly efficient, low-emissions vehicle without compromise to their daily lifestyles.”
The driving experience inside Ioniq is enhanced through state-of-the art connectivity features like Apple CarPlay® and Android Auto®, as well as wireless charging of smartphones. Even more, the 7-inch TFT instrument cluster displays all key driver information with outstanding resolution. Ioniq also offers the very latest in advanced safety, including Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning, Blind Spot Detection, Rear Cross-Traffic Alert and Smart Cruise Control, for high levels of both active and passive vehicle safety.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506053-hyundai-ioniq-model-debut-nyias/
If you are planning to visit a beach on holiday then follow some simple tips to protect your belongings.
Sam's Beach Security Tips
• Take as few valuables as you can
• Keep belongings out of sight
• Watch your things while you unload
• Carry your key in a secure pocket
• Consider a waterproof wallet
• Take turns to keep guard
If you are travelling interstate or overseas, visit NRMA Insurance Australia (http://www.nrma.com.au) for safety tips on domestic or international travel: http://www.nrma.com.au/travel-insurance
A new crash test program from the Insurance Institute for Highway Safety aims to ensure that manufacturers pay attention to the safety of front passengers as well as drivers.
The test was developed after it became clear that some manufacturers were giving short shrift to the right side of the vehicle when it comes to small overlap front crash protection. A good or acceptable passenger-side rating will be required to qualify for the Institute’s 2018 TOP SAFETY PICK+ award.
The first test group in the passenger-side small overlap front test program did better overall than vehicles IIHS previously evaluated for research. Ten out of 13 midsize cars tested earn a good rating, while one is acceptable and two earn a marginal rating.
In contrast with a group of 2014-16 model small SUVs tested for research, none of the 2017-18 midsize cars had a poor or marginal structural rating. Instead, the biggest problem in the new group was inconsistent airbag protection in five cars, which would put passengers’ heads at risk.
Volvo Cars, the premium car maker best known for its leadership in safety, has teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson for a world-first - using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs.
This is the first time ever that a car is used as a camera by a photographer. Davidson’s collection of around 30 photographs, taken through the lenses of the XC60’s on-board safety cameras, captures life on the streets of the Danish capital Copenhagen from a completely fresh perspective.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8129151-volvo-cars-exhibition-life-city-xc60/
The National Center for Missing & Exploited Children® and EMCOR Group, Inc.® (NYSE: EME), today announced the launch of Safety Central, a free child safety app available for Apple and Android devices. The app is designed to help parents and guardians protect their families and act quickly should their child go missing.
“Timing is critical when a child is missing and Safety Central lets parents provide the tools that law enforcement needs to start the search with just the touch of a button,” said John Walsh, NCMEC co-founder and host of CNN’s “The Hunt.” “This may be the most important App you’ll have on your device.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925051-ncmec-emcor-safety-central-app/
The Federal Emergency Management Agency (FEMA) announced today that it is seeking applicants for its Youth Preparedness Council. FEMA’s Youth Preparedness Council was formed in 2012 to bring together teens from across the country who are interested and engaged in advocating for preparedness. Council members are selected based on their dedication to public service, efforts in making a difference in their communities, and potential to expand their impact as national advocates for preparedness. Students in 8th through 11th grade are eligible to apply.
To view the multimedia release go to:
http://www.multivu.com/players/English/8025651-fema-youth-preparedness-council-applicants/
BeSmartBeWell.com, an award-winning website, promotes health and safety through increased awareness and simple-to-use knowledge. The site’s new interactive video quiz helps teens recognize abusive behavior in their or a friend’s relationship.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63789-be-smart-be-well-teen-dating-abuse
House of Napius is India's first line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic Shielding Alternatives.
Most expectant mothers understand that carrying a child means taking extra safety measures to protect the growing life. Mothers-to-be are aware that they need to avoid certain chemicals, foods, and some beverages. Our line of radiation safe maternity wear provides an additional safeguard by shielding against radiation from cell phones, wireless routers, laptop and computers. House of Napius offers a wide range of revolutionary, radiation safe Maternity wear for the first time in India.
With a lack of choice and growing radiation concerns Founder Director, Nehal Mehta says: “Today we cannot live a gadget or appliance free lifestyle. At House of Napius, we have created a solution to block the radiation from these gadgets which are used on a daily basis such as cellphones, microwaves, laptops, scanners and ipads. We are launching our first product category of maternity wear and will be expanding into other categories such a kidswear, womenswear and menswear in the future.”
When it comes to dressing during pregnancy, comfort and style are key factors/aspects. The new range of maternity wear by House of Napius includes office wear, day wear, resort, night wear and cocktail dresses. Each garment is designed to not only protect the child, but provide unparalleled comfort and ease of use for the pregnant mother. House of Napius maternity wear is available in a multitude of colours’ and patterns and will keep your child protected all through those precious nine months.
To view the Multimedia release go to:
http://www.multivu.com/players/English/7595451-house-napius-maternity-wear-india/
To help kick off National Emergency Preparedness month, Primrose Schools is teaming up with national partner Save the Children on a nine-week series aimed at equipping families with tools so they can better prepare for the unexpected. The interactive program features engaging resources, activities and videos on Primrose Schools’ 360 Parenting blog that ultimately lead parents through a simple, step-by-step process to create their own family emergency plans.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437952-primrose-save-the-children-preparedness/
Three out of seven large pickup trucks evaluated by the Insurance Institute for Highway Safety in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front crash.
IIHS evaluated two body styles of each 2016 model-year pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats.
IIHS last year decided it would test the two most popular variants of large pickups instead of just one after discovering that the Ford F-150 extended cab lacked structural countermeasures that helped the crew cab earn the top rating of good in the small overlap test. The test replicates what happens when a vehicle runs off the road and hits a tree or pole or clips another vehicle that has crossed the center line.
Ford improved the 2016 model F-150 SuperCab to clinch a good rating in the small overlap crash test, up from the 2015 model’s marginal rating. The F-150 is the only large pickup in the latest test group to earn the Institute’s top rating in the test. It joins the F-150 SuperCrew in earning a 2016 TOP SAFETY PICK award when equipped with Ford’s optional basic-rated forward collision warning system.
Vehicles that earn a basic rating for front crash prevention plus good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations qualify for TOP SAFETY PICK. To qualify for 2016 TOP SAFETY PICK+, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
To raise awareness of the value of water and the impact of the global water crisis on community health, education and economics, the Caterpillar Foundation, together with its global partners, today launched the Value of Water campaign. The Caterpillar Foundation, the philanthropic arm of Caterpillar Inc. (NYSE: CAT), is on a mission to empower 50 million people around the world to rise out of extreme poverty by 2020.
The Foundation recognizes that water is one of the most critical basic needs of people and their communities – yet, about 844 million people, or 1 in 9, still lack access to clean and safe water. To learn more about the Value of Water awareness campaign, read stories of those directly impacted by water issues around the world and find out how to get involved, visit www.togetherstronger.com/year-of-water/.
To view the multimedia release go to:
https://www.multivu.com/players/English/8284451-caterpillar-foundation-value-of-water-campaign/
