The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44925/
New Year’s Resolutions are often hard to keep. By January many of us slip right back into our old routines. Senior Health and Nutrition Editor of Shape Magazine, Sharon Liao has some suggestions to help maintain your resolution and motivation throughout the year.
A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
After two years and $31 million, Miami Marriott Biscayne Bay, Miami’s only marina front hotel, has officially unveiled its entirely new look and feel, making it an all-new destination for meetings and business and leisure travel to Miami.
The most remarkable of the hotel’s new amenities is the new, reinvented Marriott Hotels & Resorts lobby, with conversation enhancing pod seating with LCD televisions, nooks for working and socializing and an indoor/outdoor Espressamente Illy Café. The lobby easily transitions from day to night while creating a warm, stylish ambiance that fosters relaxation, productive work and informal meetings and social gatherings. The lobby flows into Catch Grill & Bar, an indoor/outdoor restaurant on the bay, with spectacular views of the Miami Beach skyline.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47960/
JOHNNIE WALKER®, the world’s best-selling brand of Scotch whisky, opened The JOHNNIE WALKER HOUSE™ in Shanghai’s Sinan Mansions on May 19, 2011. The JOHNNIE WALKER HOUSE™ is the first of its kind outside of Scotland and marks a new chapter for whisky culture in China. Interactive sensory journeys, inspirational forums and luxury dinners make this house a unique experience for every guest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnniewalker/50382/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
After pioneering the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA announced today that it will be the first motorcycle manufacturer to offer ABS as standard equipment on its entire range of 2012 model year motorcycles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bmw/49653/
New crash tests and analysis by the Insurance Institute for Highway Safety demonstrate that underride guards on tractor-trailers can fail in relatively low-speed crashes -- with deadly consequences. The Institute is petitioning the federal government to require stronger underride guards that will remain in place during a crash and to mandate guards for more large trucks and trailers.
Hologic, Inc. (Hologic or the Company) (Nasdaq: HOLX), a leading developer, manufacturer and supplier of premium diagnostics products, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, will showcase its 3D mammography and other new, ready-to-market technologies in women’s imaging at the 21st Annual National Interdisciplinary Breast Center Conference (NCBC) in Las Vegas, Nevada, March 12-16, 2011. The NCBC is a nonprofit membership organization dedicated to excellence in breast healthcare for the general public.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hologic/39364/
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
Thousands of Haitian people have endured living on dirt floors amid stifling heat and tropical downpours since the Jan. 12, 2010, earthquake. But about 1,000 of Haiti’s most vulnerable people, particularly the elderly and young children, are finding some relief in temporary shelter structures provided by Haitian Relief & Missions (HRM) and its all-volunteer U.S. workers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/haitian-relief-and-missions/48036/
