Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
Vivid Sydney (25 May - 11 June), now in its fourth year, was officially opened tonight with 'Lighting the Sails' of Sydney's iconic Opera House, unveiling a celebration of 3D colour projections and digital artistry by multi-award winning German design team, URBANSCREEN.
The largest festival of its kind in the Southern Hemisphere, Vivid Sydney features light art installations around the harbour foreshore, live music performances at the Sydney Opera House and over 100 creative industry events in the Vivid Ideas program.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55928-vivid-sydney-festival-2012/
A new survey finds a record number of Americans have lost confidence in their ability to afford retirement.
The 2011 Retirement Confidence Survey, released today by the nonpartisan Employee Benefit Research Institute (EBRI) in Washington, and co-sponsored by the Principal Financial Group®, found more than a quarter of workers (27 percent)—the most ever in the two decades of the survey—now say they are “not at all confident” about having enough money to live comfortably in retirement.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ebri/48260/
CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/carrera/47596/
http://www.youtube.com/watch?v=FfNXtWdKLn4[EXTRACT]
http://www.shareminervaplace.com
MinervaPlace, Scheduled to go live in early 2012, is already poised to become the number one health and beauty destination on the web. Founded by some of America's most successful business and marketing leaders, Minerva brings together renowned physicians and scientists in the fields of health and nutrition and supports them with the country's most accomplished writers, graphic artists and film and video producers to provide visitors with smart content related to weight management, fitness and wellness, as well as beauty, style and fashion. The valuable content on MinervaPlace is free, but we encourage visitors to become community members so they may interact and share their knowledge and experience in the realms of health and wellness.
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