Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
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“Like” pets? Saving homeless pets’ lives is now as easy as adding an application to your Facebook profile. Share a Pic, Save a Pet, created by non-profit PetSmart Charities® and powered by Adopt-a-Pet.com, is a unique online application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the United States.
Share a Pic, Save a Pet transforms individual Facebook profiles into social billboards, alerting their friends, family and followers about adoptable pets in their own community that need lifelong, loving homes. Specifically, the application gives Facebook users a unique way to ‘donate’ their profile to save pets in the community, showcasing local pets’ pictures and information about where they can be adopted.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55439-petsmart-charities-launches-facebook-application-share-a-pic-save-a-pet
Susan Lucci is no stranger to the spotlight and now she is talking about a serious issue that’s close to her heart – atrial fibrillation (AFib) and its connection to stroke. In a national public service announcement (PSA) recently launched, Lucci and her husband, Helmut Huber, who lives with AFib, are encouraging the more than 2.3 million Americans living with the condition, along with their loved ones, to join them in taking the Facing AFib Pledge to do all they can to reduce the risk of AFib-related stroke.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49621-facing-afib/
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
After earning a spot as one of Wine & Spirits’ “Top 100 Wineries” for a third year in a row, and producing the magazine’s highest- rated Pinot Noir and Chardonnay, Evening Land Vineyards has now landed Wine Spectator’s (Dec. 2011 issue) highest score ever for an Oregon Chardonnay: the 97-point 2009 Seven Springs La Source. This is only the third 97-point rating ever awarded to an Oregon wine by Wine Spectator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53060-evening-land-vineyards-earns-highest-score-97-point-2009-oregon-chardonnay
The children’s books beloved by a generation of readers who are now parents are back (and better than ever) in A ValueTales Treasury! From the number 1 New York Times bestselling author Spencer Johnson, this is a collection of life stories based in values we can all believe in.
Learn more about this book here: http://bit.ly/9IjnQL and its author here: http://bit.ly/aD9e8U Children’s Age 5 & up
It’s never too late to find love. Just ask 90-year-old Molly Holder and 82-year-old Ed Nisbett who got married in June and are now enjoying a Dream Honeymoon courtesy of the Super-Inclusive Breezes Grand Negril Resort & Spa in Jamaica. The newlyweds met last November in what many might consider a modern day love story – on Match.com, one of the world’s largest online dating companies, and set an inspiring example for people of all ages that love may be just a few clicks away.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53179-match-com-dream-honeymoon-from-breezes-grand-negril-resort-spa-jamaica
When the economy and thermometer go down, the craving for comfort food goes up. That’s why the hottest cuisine trend right now is adding new twists to comfort food classics, like Macaroni & Cheese.
Noodles & Company, a 255-unit and growing, fast-casual concept, is now featuring three “grown up” Mac & Cheese dishes made with global flavors, high-end ingredients and even truffle oil-spiked sauce.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/noodles/48953/
Sephora North America is proud to announce the Sephora App for iPad is now available on the App Store. The Sephora App offers a fully integrated digital beauty experience that brings diverse social feeds into one fun, magazine-like format.
The Sephora App includes up-to-the-minute beauty news and information from Sephora’s Facebook and Twitter feeds, its BeautyTalk community, Beauty And The Blog website and Sephora’s newly revamped YouTube Channel, providing the latest beauty trends and advice. The sophisticated and information-rich layout updates each time the app is accessed and can be tailored to only show the content individual users want for a truly personal experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51195-sephora-app-for-ipad
LG Mobile Phones announced today that 13 year-old, Brianna Hendrickson from Brooklyn, NY is the winner of the fourth annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and returned this year with additional prizes and challenges. After out-texting the best in the U.S. with her ultimate speed and dexterity, Brianna took home $50,000 and will now compete in the LG Text For Good Challenge, where she will have the chance to double her prize money and select a charity to which LG will make a $50,000 donation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/45908/
Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/48342/
