The collection celebrates the recreational calm of the nature by offering a range of contemporary active pieces with everything from chunky lightweight knits in natural yarns to wool mix shirts. GANT reinvents those preppy classics with a contemporary vibe – creating a clean and sporty feel. For the holiday season, GANT makes gift giving easy with active knits, soft cashmere-blended sweaters, Fair Isle and argyle patterns and the iconic GANT pullover.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769052-gant-originals-fall-winter-2016/
The collection features a tightly edited range that effortlessly takes you from one city to another. The iron-free “Good Traveler Shirt” and the versatile dark navy travel suit will ensure serious style, even when stepping off the plane to attend a business meeting or dinner.
With an energetic delivery of updated preppy icons, GANT Diamond G offers perfect pieces for both on and off-duty occasions. For the holiday season, the focus is a tightly curated edit of the cocktail cuff shirt for him and the cocktail dress for her. In addition, GANT Diamond G offers the perfect tuxedo made of Italian fabric – giving off that classic GANT look, now with a sophisticated European edge.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769051-gant-diamond-g-fall-winter-2016/
For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65957-john-frieda-hair-care-rodarte-fall-winter-2014
PANDORA Jewelry teamed up with the Coachella Music and Arts Festival this year as its exclusive 2016 jewelry sponsor. To help music-lovers amp up their everyday style, PANDORA Jewelry was onsite at Coachella to help festival fashion mavens style, twist, braid and stack with the brand’s signature colorful and stylish braided leather bracelets.
The PANDORA Jewelry experience at Coachella was inspired by adventure, discovery, colorful and captivating illusions with a twist of fashion and style everywhere you turned. Festival goers escaped the desert heat and entered the crystal mirage tunnel to wander through the unexpected.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747332-pandora-jewelry-coachella/
After 10 years of a successful fashion and style story, fashion house ba&sh reinvents itself with the launch of the Autumn/Winter 2014-15 collection, signing with the unique Bambi Northwood-Blyth, chosen for her glamorous freshness, and her bohemian-chic allure.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400590-bash-reveals-bambi-northwood-blyth-campaign-face
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
American designer Sigrid Olsen announces reacquisition of rights to her namesake (“Sigrid Olsen”) brand this May. With success as a multi-million dollar national women’s fashion and lifestyle business, Sigrid revitalizes business potential focused on a unique vision of mindful design, beautiful products, and holistic experiences, with a unique commitment to creative well-being, nature, balance, simplicity and joy. Establishing a select team based between New York and Florida, she sets new sights on the creation of a coastal creative headquarters in Sarasota and opens her next chapter celebrating 30 years, combined, as an independent artist, creative entrepreneur, American fashion and home designer, and healthy wellbeing advocate and global retreat leader.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
MadamefashionTV takes you live to the streets to showcase Fall/Winter 2012/2013 and the sophisticated elegance of shows. The event was attended by the designers and merchants of Madame India, KSA, Spain and Bhutan. Also present at the event were all the Store Managers who enthralled the forecast. Madame Models walk the ramp to showcase the Latest Fashion Trends Autumn Winter 2012 Collection.
Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
To view the multimedia release go to:
https://www.multivu.com/players/English/8455051-hennessy-opening-ceremony-east-meets-west-collaboration/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
To view the multimedia release go to:
https://www.multivu.com/players/English/8455051-hennessy-opening-ceremony-east-meets-west-collaboration/
