The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
"Yaşamın mümkün olabilmesi için dünyamız "Goldilocks bölgesi" adı verilen mükemmel bir noktada bulunmaktadır. Güneşe çok yakın olsaydık pişerdik, çok uzak olsak donardık. Yaşamımızı mümkün kılmak için dünya bu belirli yörüngesine insan üstü bir güç tarafından yerleştirilmiş olmalı". Yaratılışçılar bunu yıllardır söylüyor. Bakalım artık söyleyebilecekler mi.
Original video owner: darkmatter2525
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In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
http://yourinnerpower.com.au/ - Shane is a crystal meth addict. He approached Your Inner Power to look for help. Jackie Durnin helped him release his addictive feelings for the substance by using EFT Tapping method. Visit our website!
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
Parce qu’aujourd’hui nos clients sont multiples et que leurs modes de consommation et d’usages évoluent, ce nouveau concept d’agence a été conçu pour aller plus loin que l’offre traditionnelle actuellement existante et rompre avec les codes habituels du secteur en leur proposant le meilleur de l’humain et du numérique.
Dans un lieu ouvert, chaleureux, et accueillant, pensé pour se sentir « comme à la maison », nous proposons à tous nos clients particuliers un parcours à la fois innovant et connecté. Nous leur donnons accès à toute l’expertise immobilière de Nexity avec l’ensemble des offres métiers (immobilier neuf et ancien, gestion locative, location, syndic de copropriété,…) regroupées en un seul et même lieu afin qu’ils vivent une nouvelle expérience immobilière.
Accueilli dans un espace café convivial par un conseiller, le client sera guidé selon ses besoins dans un parcours immobilier organisé en 4 univers « Découvrir, Construire, Développer et Imaginer », en mettant à son service outils digitaux et nouvelles technologies (expérience immersive, Oculus Rift, écrans tactiles…), pour être plus en adéquation avec ses attentes et son rythme de vie.
To view the multimedia release go to:
http://www.multivu.com/players/fr/7681251-nexity-vient-dinaugurer-sa-nouvelle-agence/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
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The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
