Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
To honor the troops who bravely serve our country, Major League Baseball’s San Diego Padres and Mercury Insurance partnered for the second year in a row yesterday to host a “packing party” to assemble care packages for Marines and Sailors from I Marine Expeditionary Force, Camp Pendleton California. More than 50 Mercury employees and agents, Padres players and community representatives stuffed 1,000 backpacks in right field at Petco Park following the April 29 Padres-Astros game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500851-mercury-insurance-padres-packages/
The Dubai Roads and Transport Authority (RTA) has announced the addition of a new category and an increase in the purse value of the Hamdan bin Mohammed Award for Innovation in Project Management. The increase, commences from the second edition of the award, following the huge success and overwhelming global participation for the inaugural edition of the award.
HE Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) cum Chairman of the Board of Trustees of the HBM Award for Innovation in Project Management said, “The Award prizemoney would be increased by 29% equivalent to AED2.6 MILLION (US$710,000). An Academic category has been added comprising two awards: Research in Innovative Project Management Practices Award and Innovative Use of Project Management Practices (Award Category) to engage students, academics and researchers. Winners of the Award would be honoured during the 5th Dubai International Project Management Forum (DIPMF) scheduled in December 2018.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8269451-registration-hbm-award-project-management/
Nothing heats up Alaska more than second chances and Wild Heat. The quaint town of Cailkirn, Alaska welcomes back Kitty Grant even though she has a secret. But it’s Tack MacKinnon who is willing to look past their history, his heartbreak and her secrets to keep her protected and make her his own. Welcome to The Northern Fire Series by Lucy Monroe. http://www.lucymonroe.com/ #WildHeatNovel Romance
Six terminally ill teenagers are given a second chance at life when their consciousnesses are uploaded into the bodies of weaponized robots in order to fight Sigma, a dangerously advanced artificial intelligence program threatening world domination. Find out more at http://www.markalpert.com/ #TheSix YA
Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.
To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/
Isle of Capri Casinos, Inc. (NASDAQ:ISLE) today announced the winners of its second charitable social media contest awarding a share of $50,000 to five local nonprofit organizations.
Southern Heritage Air Foundation - $25,000 – Tallulah, Louisiana
Family and Youth Opportunities Division - $15,000 – Clarksdale, Mississippi
Fayette Community Service Organization - $5,000 – Fayette, Mississippi
Guttenberg Gallery & Creativity Center - $2,500 – Guttenberg, Iowa
Walking In The Sun Rescue - $2,500 – Collinston, Louisiana
“With over 69,000 votes cast in Community Aces Challenge and over 200 applications to participate, our second charitable social media contest has proven to be a wonderful way to give back to the communities where we operate,” said Virginia McDowell, Isle’s president and chief executive officer.
“The 123 participating nonprofit organizations registered in January and coordinated their own individual voting campaigns which ended on April 1,” said McDowell. “This year the winners offered a wide variety of missions – from getting fit in rural Mississippi to enhancing creativity of young people in Iowa. Our first place winner is dedicated to educating people about the history and impact of aviation and our second place winner is refurbishing an old school to become a community center.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7805451-isle-of-capri-casinos-community-aces-challenge/
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
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In celebration of World Water Day (March 22), eight Cirque du Soleil Las Vegas resident productions became ONE for the second annual One Night for ONE DROP Friday, March 21, at Mandalay Bay Resort and Casino in Las Vegas. The one-night-only philanthropic event benefiting ONE DROP – the non-profit organization established by Cirque du Soleil founder Guy Laliberté – raised awareness and funds for water-related issues around the world.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7130251-cirque-du-soleil-one-night-for-one-drop
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
Lord Louis Gilbert (born may 1, 1988) is an Australian video blogger and YouTube celebrity. He is most notable for The Lord Louis show a news show where Lord Louis presents a news article, and then gives his opinion about it.[3] His videos are centered on current events, sex, politics and celebrity gossip in which he gives his opinion, usually presented in an ironic manner and with frequent jump cuts to create a fast-paced feel. He has over 1 billion views, and over 2.5 million subscribers, and is the 66th most subscribed YouTuber as of June 02, 2013. His second YouTube channel, ViddyGo , includes a series of vlogs Lord Louis Gilbert (born may 1, 1988) is an Australian video blogger and YouTube celebrity. He is most notable for The Lord Louis show a news show where Lord Louis presents a news article, and then gives his opinion about it.[3] His videos are centered on current events, sex, politics and celebrity gossip in which he gives his opinion, usually presented in an ironic manner and with frequent jump cuts to create a fast-paced feel. He has over 1 billion views, and over 2.5 million subscribers, and is the 66th most subscribed YouTuber as of June 02, 2013. His second YouTube channel, ViddyGo , includes a series of vlogs
