The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of the new Pure Radiance™ Crackling LumiWick™, featuring natural wood with our exclusive Lumiwick™ to create an extra-wide crackling flame with a soft, radiant glow. When lit, this new candle form creates a unique home experience for friends and family with an ambient crackling wood fire experience. The Crackling LumiWick™ with etched bark glass, will be available in three Pure Radiance™ fragrances this holiday season. Pure Radiance™, launched earlier this year, has a modern design, custom soy wax blend and innovative LumiWick™ technology for a wide flame and consistent burn. The new holiday fragrances are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56813-yankee-candle-pure-radiance-crackling-lumiwick
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
Four-time Country Music Association Entertainer of the Year, Kenny Chesney, will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a LIVE performance at Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58367-salvation-army-red-kettle-kenny-chesney-dallas-cowboys-thanksgiving-game
Dungeon Rampage, the online game from developer and publisher Rebel Entertainment, an operating business of IAC (NASDAQ: IACI), officially launches today with new and expanded free-to-play content on Facebook Platform, dedicated site DungeonRampage.com and online gaming portal Kongregate.com.
To celebrate the launch, Rebel Entertainment is hosting a “Founders’ Week,” in which players can sign up on any platform between now and September 11 to receive special in-game bonuses, including an exclusive character style, customizable profile add-ons and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57854-rebel-entertainment-dungeon-rampage-online-arcade-style-multiplayer-game
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its latest Limited Edition Collection – My Favorite Things™. This whimsical collection, inspired by the classic song “My Favorite Things” by Rodgers & Hammerstein from the beloved musical The Sound of Music, features three new fragrances – Brown Paper Packages™, Whiskers on Kittens™ and Schnitzel with Noodles™. Returning from 2011 are Bright Copper Kettles™, Crisp Apple Strudel™, and Warm Woolen Mittens™. The My Favorite Things™ Limited Edition Collection is available in a large jar or special Samplers® votive storybook gift set in more than 550 company owned retail stores, select specialty retailers and gift shops, Yankee Candle Village stores, and online at www.yankeecandle.com from November through December, while supplies last.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56814-yankee-candle-my-favorite-things-limited-edition-collection
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
B&O PLAY proudly announces the launch of its latest active speaker system, BeoPlay A9, which integrates an all-star line-up of dedicated components with provocative design to create a complete sound solution that is as easy to listen to as it is to decorate with. With the launch of BeoPlay A9, B&O PLAY extends its innovative range of wireless sound systems with the most powerful performer yet. BeoPlay A9 features a 2.1 bass reflex loudspeaker system that combines five dedicated speaker units and amps with timeless design to create a complete sound solution. BeoPlay A9 features a fine-tuned DSP (digital signal processor) algorithm that makes one’s music collection come alive and deliver surprisingly rich bass tones which are cultivated and cool with the patented Adaptive Bass Linearization technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58407-b-o-play-bang-olufsen-launches-premium-active-speaker-system-beoplay-a9
Coming Soon: Launch 2012. Instructster a new method to learn online on. Instructster let you connect to instructors all over the world. Learn whatever you want from the real skilled people. Earn money to teach instructors, or learn a new skill by another instructor. Follow us and subscribe on: http://www.instructster.com http://www.instructster.com/blog https://www.facebook.com/instructster https://twitter.com/Instructster
Brain Resource, Inc., a developer of innovative tools to improve brain health, announced today at Health 2.0 the launch of MyBrainSolutions for Parents and its companion site for children, PoweringUp –an attention deficit hyperactivity disorder (ADHD) management tool for the home.
MyBrainSolutions for Parents empowers families to work together to improve skills needed for the classroom, the playground, at home and in life. A key feature of the site is a scientifically validated assessment and report that provides a better understanding of their child’s unique pattern of strengths and relative limitations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58473-brain-resource-mybrainsolutions-for-parents-poweringup-online-tool-adhd
WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
Superstar model, producer, television host and designer Heidi Klum unveiled her secret to strong, beautiful hair last year with the launch of CLEAR SCALP & HAIR BEAUTY THERAPY™, and is now asking women everywhere to join her in the 7 Day Scalp & Hair Challenge for stronger, more beautiful hair in 7 days.
From frequent red carpet appearances to countless hours on set at photo shoots, Klum goes through rigorous daily styling that really takes a toll on her scalp and hair. To nourish her scalp for stronger, more beautiful hair, and to gear up for her next big event, Klum turned to the 7 Day Scalp & Hair Challenge. As part of the challenge, Klum is using CLEAR SCALP & HAIR BEAUTY THERAPY™ shampoo and conditioner daily before styling.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60396-clear-scalp-and-hair-beauty-therapy-heidi-klum-seven-day-challenge
