The National Climate Assessment: Climate Change Impacts in the United States concludes that warmer and drier conditions have already contributed to increasing wildfire events across the western United States, and future increases are projected in some regions. Already this year, there have been over 44,000 wildfires that have damaged or destroyed almost 8.5 million acres. Long periods of record high temperatures are associated with droughts that contribute to dry conditions and drive wildfires in some areas.
USDA Secretary Vilsack recently stated, “This year, we are experiencing yet another devastating wildfire season, particularly in the drought-ravaged West. Climate change, drought, fuel buildup, insects and disease are increasing the severity of unprecedented wildfire in America's forests and rangelands, which impacts the safety of people, homes and communities. Development close to forests has also increased the threat to property, with more than 46 million homes in the United States, or about 40 percent of our nation's housing, potentially at risk from wildfire.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Geoffrey Zakarian is back to host the deceptive and suspenseful series, Cooks vs. Cons, where amateur cooks go head-to-head against professional chefs while concealing their true identities, adding to the mystery of this culinary competition! Each episode the contestants battle it out in two rounds of timed challenges to create delicious restaurant quality dishes using a secret ingredient. The pressure is on as a rotating panel of judges, including Richard Blais, Anne Burrell, Josh Capon, Monti Carlo, Scott Conant, Alex Guarnaschelli, Katie Lee, Marc Murphy, Daphne Oz, Marcus Samuelsson, and more, decide who is a novice in the kitchen and whose cooking skills have been seasoned to perfection. Tune in to Food Network on Sunday, July 10th at 10pm to see if you can figure out who’s who before the final reveal!
“Viewers were captivated as they played along with the judges to figure out who was the professional chef and who was the home cook,” said Didi O’Hearn, Senior Vice President Programming, Food Network & Cooking Channel. “Now audiences will be on the edge of their seats as they share in even more of the fun and mystery with twice as many episodes this season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7619252-food-network-cooks-vs-cons-2016/
The collection celebrates the recreational calm of the nature by offering a range of contemporary active pieces with everything from chunky lightweight knits in natural yarns to wool mix shirts. GANT reinvents those preppy classics with a contemporary vibe – creating a clean and sporty feel. For the holiday season, GANT makes gift giving easy with active knits, soft cashmere-blended sweaters, Fair Isle and argyle patterns and the iconic GANT pullover.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769052-gant-originals-fall-winter-2016/
The holiday season is officially underway, and with sleigh bells, carols, décor and more, comes festive holiday get-togethers. No matter the occasion, it’s all about the food, drinks, and of course, the fun! However, it can be challenging to contribute something that truly stands out in the crowd. The key to quick and easy holiday entertaining is likely already in your pantry: California Ripe Olives.
Mild, buttery and delicious, California Ripe Olives are right at home on the holiday menu – from libations to light bites and even the desert table, too.
Cocktails are often at the center of holiday get-togethers, and for elegant celebrations, Freda’s Martini is a great choice. Named for Freda Ehmann, who developed the curing process for California Ripe Olives in the 1800s, this cocktail is classically delicious with just the right amount of pizazz. Or, to liven up the New Year’s Day celebration brunch menu serve up a California Mary or two, in honor of National Bloody Mary Day. Horseradish, spicy green beans and California Ripe Olives, are just a few ingredients that come together to kick-off a great year ahead.
To view the multimedia release go to:
https://www.multivu.com/players/English/8049752-california-ripe-olives-light-bites-and-libations/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
The collection features a tightly edited range that effortlessly takes you from one city to another. The iron-free “Good Traveler Shirt” and the versatile dark navy travel suit will ensure serious style, even when stepping off the plane to attend a business meeting or dinner.
With an energetic delivery of updated preppy icons, GANT Diamond G offers perfect pieces for both on and off-duty occasions. For the holiday season, the focus is a tightly curated edit of the cocktail cuff shirt for him and the cocktail dress for her. In addition, GANT Diamond G offers the perfect tuxedo made of Italian fabric – giving off that classic GANT look, now with a sophisticated European edge.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769051-gant-diamond-g-fall-winter-2016/
For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65957-john-frieda-hair-care-rodarte-fall-winter-2014
Ticketmaster, the global market leader in ticketing, today announced an extended multiyear partnership with Orlando City Soccer Club, home of Orlando City in Major League Soccer and Orlando Pride in the National Women’s Soccer league, to serve as the official ticketing and technology partner for all live events at Orlando City Stadium. Following the venue’s successful opening earlier this year utilizing Ticketmaster Presence and digital ticketing, the stadium will soon roll out Ticketmaster’s easy-to-use “tap and go” venue entry system through the renewed agreement that will further enhance the club’s fan experience.
Since implementing Ticketmaster Presence in March 2017, Orlando City SC has moved to a fully digital ticketing system with great success. In a matter of months, the club saw a six-fold increase in mobile entry, with 65% of fans now using mobile, and the remaining 35% utilizing NFC-enabled paper smart tickets or season ticket member cards. Digital tickets have provided Orlando City SC with unparalleled understanding of event attendees after seeing a 398% increase in new fan identification.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227551-ticketmaster-orlando-city-soccer-club/
With September marking National Prostate Cancer Awareness Month and the kick-off of the 2015 NFL season, the Urology Care Foundation and the NFL have renewed their commitment to driving prostate health awareness, as well as teamed up to highlight a Public Service Announcement (PSA) focused on educating men about prostate cancer and encouraging them to take charge of their health through the Know Your Stats® campaign.
The Know Your Stats® campaign is a rallying force to connect, educate and inspire men across the country to know their prostate cancer risk and talk to their doctor about whether prostate cancer testing is right for them.
“It is important for men to know their risk and talk to their doctors so they can determine if prostate cancer testing is right for them,” said Richard A. Memo, MD, Chair of the Urology Care Foundation. “Having the tools and facts empowers individuals and their doctors to make informed decisions.”
Prostate cancer is the second most common cancer in America, affecting one in seven men. Odds increase to one in five if they are African American and one in three if they have a family history; however, the educational tools are making an impact. More men are talking with their doctors and getting tested, and fewer men are dying from the disease.
To view the multimedia release go to:
http://www.multivu.com/players/English/7365551-prostate-cancer-know-your-stats-psa/
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
