CVS Health (NYSE:CVS), the nation’s largest pharmacy innovation company, today announced Be The First, a five-year $50 million initiative to help deliver the nation’s first tobacco-free generation. Through this initiative, which is funded through CVS Health and the CVS Health Foundation, the company is extending its commitment to help people lead tobacco-free lives. Recognizing that tobacco use is the leading preventable cause of disease and death in the United States and that youth use of some tobacco products is on the rise, Be The First comprises comprehensive education, advocacy, tobacco control and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge.
“We are at a critical moment in our nation’s efforts to end the epidemic of tobacco use that continues to kill more people than any other preventable cause of death, and threatens the health and well-being of our next generation,” said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “Ensuring our youth stay tobacco-free requires increased education and awareness of healthy behaviors. We’re partnering with experts across the public health community who have established best practices to help prevent tobacco use. And, by establishing more public-private partnerships to implement these strategies more aggressively, we can help increase the number of people leading tobacco-free lives and move us one step closer to delivering the first tobacco-free generation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7775151-cvs-health-be-the-first/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
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Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
The following is being released by the Notice Provider, Kinsella Media, LLC, about the lawsuit In re Automotive Parts Antitrust Litigation, MDL No. 2311.
There is an update for affected purchasers in this lawsuit about certain motor vehicle components, as there have been additional Settlements that may affect their rights.
Settlements totaling approximately $225 million have now been reached with eleven Defendants. The lawsuits allege that they fixed the price of certain motor vehicle components, causing millions of consumers and businesses from around the country to overpay for new or leased automobiles and replacement parts, such as air flow meters, alternators, ATF warmers, automotive wire harness systems, electronic throttle bodies, fuel injection systems, fuel senders, heater control panels, high intensity discharge ballasts, ignition coils, instrument panel clusters, inverters, motor generators, occupant safety restraint systems, radiators, starters, steering angle sensors, switches, and valve timing control devices.
To view the multimedia release go to:
http://www.multivu.com/players/English/7755651-auto-parts-antitrust-update/
The simple act of eating a meal will become more dignified and enjoyable for many people with physical challenges with the launch of Obi™, a revolutionary robotic dining device. Obi blends cutting-edge robotics, elegant design, intuitive controls and a friendly personality to give individuals who are fed by others the ability to take control of their meals at home and in public.
“We believe dining is one of life’s greatest pleasures that absolutely everyone should enjoy,” said Jon Dekar, DESῙN’s co-founder. “What our device stands for is equally as important as what it does. It represents our belief that living with physical challenges can be fulfilling and inspiring. Technology, and specifically robotics, combined with modern design, should facilitate that.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7850651-obi-robotic-dining-device/
A ten-month clinical trial at Sentara Leigh Hospital in Norfolk, Virginia has determined that hard surfaces and linens infused with copper oxide compounds contributed to an 83% reduction in C-difficile and a 78% overall reduction in a host of multi-drug resistant organisms (MDROs) including C-diff, MRSA and VRE in a real-world clinical environment. These results occurred in a hospital with a robust protocol for managing infection risk certified by the health care accrediting body DNV-GL Healthcare.
The results of the trial were published in the peer-reviewed American Journal of Infection Control on Sept. 28, 2016 and will be presented at the annual conference of the Infectious Disease Society of America in New Orleans, Louisiana on October 27, 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7955751-sentara-healthcare-infections-copper-clinical-trial/
In the noisy, contradictory health-help arena, Food & Fitness After 50 gives readers simple and straightforward tools to eat well, move well and be well after 50.
The new title from the Academy of Nutrition and Dietetics counters ever-changing nutrition and fitness advice by untangling myths, answering vexing questions and simplifying science and research so readers can chart a clear, personalized pathway to enhanced health.
“Many people fall into habits that seem hard to change, but with a bit of planning and the realization that health matters, anyone can make meaningful changes to eat well, move well and be well at any age,” according to Food & Fitness After 50 co-authors Christine Rosenbloom, PhD, RDN, FAND, and Bob Murray, PhD, FACSM.
Divided into three sections that focus on diet, exercise and overall wellness, Food & Fitness After 50 translates scientific research into simple, actionable steps to control food choices and fitness strategies for adults in their 50s, 60s, 70s and beyond.
To view the multimedia release go to:
https://www.multivu.com/players/English/8191551-academy-of-nutrition-and-dietetics-food-fitness-book/
Ethicon*, a trusted leader in advancing wound closure, announces the launch of STRATAFIX™ Spiral PDS Plus and STRATAFIX™ Spiral Monocryl Plus Knotless Tissue Control Devices. With the addition of these two new suture technologies to the STRATAFIX™ Family of Knotless Tissue Control Devices, Ethicon has established the most comprehensive and unmatched knotless suture offering available to surgeons in the U.S.
STRATAFIX™ Knotless Tissue Control Devices transforms the wound closure experience by providing unique advantages over traditional sutures. STRATAFIX™ sutures provide more strength and security, more consistency and more efficiency than traditional suturing. The portfolio of knotless sutures also enables surgeons to more easily manage tension and control tissue approximation with each pass during closure and eliminates the need to tie knots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889651-ethicon-new-stratafix-suture/
