Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
http://www.globalintegra.com/blog/ Watch this video to learn what not to do, from from a notorious 'bad marketing campaign'. This perhaps one of the most famous marketing disasters in the world. From this video you can be weary of marketing don't s and learn to avoid them. The Hoover flights fiasco in particular talks about a cross promotion disaster that not only brought the company temporary bad name but permanent brand failure. This video will take you through the happenings in vivid detail. Sited as one of the biggest example of marketing failures, this is definitely a must watch!
Today, Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below $15. It will also substantially increase the number of non-seafood selections. Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57989-red-lobster-menu-transformation
Houston Undercover Cops cartoon series will resume with a brand new episode on June 28, 2013 after being on hatius hold for three months since the last episode. Creators of the cartoon series successfully make changes to Houston Undercover Cops by changing the stick figure animation world to 2d animation world.
Undercover Police officers: Magic Simpson and Chad Holland are back on the streets after returning from vacation in Brazil. Yes Magic and Chad is the 5 0 and if you are caught committing a crime they will get you. If you step to them that will be suicide. Yeah we know that you have been in trouble with the law before. But have you ever been in trouble with Magic and Chad? You can run but you can't hide because the universe demands justice and the people who are out to serve and protect going to get you one way or another. Think twice before you make bad decisions shoot at them and you're dead. We didn't write the law nor we didn't make the rules. We have to enforce the law and breaking the laws will not be tolerated. The undercover officers are back on the streets so all the thugs better watch out because you never know when they will creep up on your set. Tell me what you going to when they come for you!
MagicSimpson1 Productions 2013
Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59049-maytag-dependable-club-award-boys-girls-club-america-bgca-lucille-o-neal
Las familias se han transmitido de generación en generación los remedios caseros que han ayudado a que sus seres queridos se sientan atendidos, incluso durante esas etapas de congestión nasal y estornudos. Contar con un tazón de la famosa sopa de la abuela, o el cocimiento especial de la tía para curarse, contribuyen a que el cuerpo sane y a tranquilizar la mente. Recientemente, un grupo de madres blogueras hispanas revelaron los remedios a los que recurren sus familias para aliviar a sus seres queridos.
Para más, vaya a http://www.multivu.com/mnr/60905-kleenex-brand-tissue-favorite-family-home-remedies
General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations.
Häagen-Dazs, the world’s leading brand of super-premium ice cream, with the General Mills Foundation, will invest $125,000 over two years to benefit villages in Madagascar’s Sava region, home of the world’s highest quality vanilla. The commitment builds upon General Mills century-long history of working closely with farmers around the world to promote sustainable agriculture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60422-general-mills-haagen-dazs-vanilla-sourcing-small-farmers-madagascar
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
Although many people have toyed with the idea of installing solar panels to generate their own electricity, they may not be aware quite how simple the whole process can be.
A brand new stop motion video from energy efficiency specialists, The Eco Experts, shows fitting a panel to your roof really is child’s play. The brains behind the stop motion animation was Eco Experts’ employee, Ian Wright, who spent two days playing with Lego to create the film.
To view Multimedia News Release, go to https://www.multivu.com/pages/58644-eco-experts-solar-panel-video?lang=en
The Emmy® Award-winning PBS home improvement series This Old House® will feature a 19th-century Victorian-era home in the city of Cambridge, Mass., and a woodland cottage circa 1935 in rural Essex, Mass., as its latest renovation projects for the upcoming 33rd national season premiering this October 4. The locations represent a city-and -country theme and provide fresh angles that are remarkably different and even contrasting. The Cambridge Project will showcase a renovation for a young family in a bustling urban setting, while the Essex Project is a quiet country cottage that will be transformed into a universally accessible living space for aging parents.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58071-this-old-house-scandinavian-modern-redesign-in-law-cottage-remodel
Burberry invited the world to celebrate London today, through three simultaneous live shows, blurring the physical and digital to bring the event from the runway in Hyde Park, to the new Regent Street flagship, to the world.
Over 1500 guests attended the Burberry Prorsum Spring/Summer 2013 Womenswear show at the brand’s custom-built show venue in London’s Hyde Park, including from the creative industries Sir Jonathan Ive, Thomas Heatherwick, Harvey Weinstein, Mario Testino, Anna Wintour, Samantha Cameron and Secretary of State for Culture Maria Miller. 2012 Olympians Andy Murray (with girlfriend Kim Sears), Victoria Pendleton, Pete Reed, Allyson Felix, Paralympian Jonnie Peacock and boxer Amir Khan. Perfomer Dita Von Teese and actors Gabriella Wilde, Alice Eve, Maggie Cheung, Dev Patel, Saif Ali Khan, Giorgia Surina, Do Youn Jeon, Rosalie Craig, Jeremy Irvine, Julian Ovenden, Aaron Paul and Nicolas Vaporidis. Musicians Roo Panes, Harry Styles, Allison Mosshart, Misty Miller, Marika Hackman, Florrie Arnold, Jade Williams, George Craig, Dan Gillespie Sells, Adam Pickering, Paula Walker, Miles Kane, Rory Cottam and Samuel Fry and models Laura Bailey, Suki Waterhouse, Tali Lennox, Julia Restoin Roitfield and Florence Brudenell-Bruce also attended.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56598-burberry
