adidas today unveiled the new adipure Trainer in India, the first barefoot training shoe designed specifically for the gym. Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes dexter-ity.
The adiPure Trainer has been developed by combining the benefits of barefoot training with path breaking design innovations to activate and strengthen muscles in the lower body. Unlike regular training footwear, the minimalistic design of the adiPure Trainer allows unrestricted natural motion and builds balance, foot strength and dexterity preventing chances of injury in the long run.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adidas/52799/
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
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Nestlé Health Science will unveil its pediatric closed system formulas with the new SpikeRight® PLUS port at the annual American Society for Parenteral and Enteral Nutrition’s (A.S.P.E.N.) Clinical Nutrition Week meeting being held in Orlando January 21-24. The introduction marks a significant step in supporting the provision of safe enteral (tube) feeding.
Enteral tubing misconnections, where feeding solutions are wrongly administered through intravenous (IV) tubing or other non-enteral systems, have been a concern for nearly thirty years. Most commonly occurring in intensive care settings, where patients have multiple types of tubing connections, an enteral tubing misconnection can result in catastrophic complications and possibly death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53580-nestle-health-science-launches-next-generation-spikeright-plus-pediatrics
CareFusion today announced its new Snowden-Pencer® laparoscopic take-apart instrument line, a portfolio of surgical instruments that can be easily disassembled to aid in cleaning and sterilization.
“Our new take-apart laparoscopic instruments can help support safer cleaning protocols for reusable medical equipment, at a potential cost savings compared to disposable instruments,” said Jim Leitl, vice president and general manager of the Medical Specialties business of CareFusion. “This addition to our market-leading surgical portfolio introduces unique product features not previously seen in the market that will help improve the usability, versatility and comfort of this category of laparoscopic instruments.”
The new line of take-apart instruments features three components designed to be intuitively assembled and disassembled, increasing the ability to visually inspect the instrument during cleaning. The instrument also features both audible and visual cues to help ensure it has been properly and securely assembled.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55289-carefusion-snowden-pencer-laparoscopic-take-apart-surgical-instrument
When it comes to their health, nearly 90 percent of Americans lack the literacy skills to understand basic medical information and instruction. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services. A few quick minutes with a physician is not sufficient for most of us to understand a complex or chronic medical condition and how we can manage it. But new research indicates that video storytelling can be an effective way to educate people about health conditions - and watching others share their health stories can empower people to take control of their own health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50819/
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Mr. Freeze: Reverse Blast was introduced at Six Flags St. Louis today with St. Louis Cardinal and World Series MVP David Freese on-hand for the first official ride. Eighteen members of Big Brothers Big Sisters of St. Louis joined Freese for the inaugural launch-ride on the park’s newest twist to one of its most popular thrill rides. Mr. Freeze: Reverse Blast sends riders backwards through a 190-foot tunnel, into a 180-degree inversion, then climbs more than 200-feet in the air where they will find themselves suspended, dangling in the air, before repeating the entire chilling experience.
“I have been coming to Six Flags since I was a kid and the roller coasters have always been my favorite,” said Freese. “I was really excited to ride Mr. Freeze: Reverse Blast. The backwards launch and experience of going up the tower facing straight down is a real rush.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55951-mr-freeze-reverse-blast-launches-at-six-flags-st-louis
Mobeam®(www.mobeam.com) today launched an innovative new music video to showcase what will happen when the more than 165 million Point of Sale (POS) laser scanners in use today are capable of scanning barcoded content on a smartphone using mobeam’s technology. While many companies tout their products as the solution in mobile commerce, no company has been able to crack the code of scanning a barcode at checkout – until now. Mobeam has patented technology that will revolutionize the way we all shop by enabling smartphones to be scanned by POS scanners, unlocking new potential for marketers and providing consumers the ability to seamlessly redeem coupons, gift cards and loyalty cards from their smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60313-mobeam-innovative-new-music-video-portal-a
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