OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced that its free popular holiday eGreeting website powered by JibJab, ElfYourself.com, will be brought to life as a featured themed float in the historic Macy’s Thanksgiving Day Parade® on November 25, 2010. OfficeMax’s float titled “Elves Raise the Roof” will feature a whimsical, imaginative design where dancing elves will take over the rooftops of Victorian-era houses performing ElfYourself dances from Disco to Hip-Hop to Classic. To celebrate this memorable event, OfficeMax is launching a special text-to-win contest called the OfficeMax Thanksgiving Day Sweepstakes for a chance to win a trip for four to Disney World® or one of 100 OfficeMax $25 gift cards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46656/OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced that its free popular holiday eGreeting website powered by JibJab, ElfYourself.com, will be brought to life as a featured themed float in the historic Macy’s Thanksgiving Day Parade® on November 25, 2010. OfficeMax’s float titled “Elves Raise the Roof” will feature a whimsical, imaginative design where dancing elves will take over the rooftops of Victorian-era houses performing ElfYourself dances from Disco to Hip-Hop to Classic. To celebrate this memorable event, OfficeMax is launching a special text-to-win contest called the OfficeMax Thanksgiving Day Sweepstakes for a chance to win a trip for four to Disney World® or one of 100 OfficeMax $25 gift cards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46656/
When asked to describe a home with more than one cat, many Americans use words such as "smelly" and "dirty." In fact, according to a recent Purina Tidy Cats' survey, 87 percent of non-cat owners think multiple cat homes have hair all over the furniture, carpet and floor, and 48 percent say they expect a home with two or more cats to have stains on the furniture or carpet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tidycat/48415/
Recent events in the Gulf Coast have highlighted the importance of protecting the nation’s waterways. As many Americans feel compelled to support clean-up efforts, the Recreational Boating & Fishing Foundation (RBFF), a non-profit organization that encourages participation in boating and fishing, wants to encourage people to take part in conserving all U.S. aquatic resources. RBFF encourages media interested in supporting this message to run the Take Me Fishing public service announcement on “Conservation through Participation.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalfishingandboatingweek/43932/
Diet Coke and Heidi Klum are joining forces once again. For the third consecutive year Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on February 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocacola/42212/
Starting today, burger enthusiasts nationwide will have the opportunity to taste America’s newest gourmet burger recipe — created by a 10-year-old kid chef — while also supporting an important cause. From Tuesday, Aug. 3 to Sunday, Sept. 12, Red Robin Gourmet Burgers, Inc. (Red Robin) will feature Washington resident, 10-year-old Emma Potts’ Spicy Honey Glazed Bacon Burger in all U.S. Red Robin® restaurants. Fifty cents of each Spicy Honey Glazed Bacon Burger sold will be donated to the National Center for Missing & Exploited Children® (NCMEC)*. Since 2006, Red Robin has donated more than $170,000 to NCMEC’s safety efforts through its Kids’ Cook-Off program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redrobin/44257/
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
Pantene le pone leña al fuego con una emocionante campaña de publicidad en la que figura una de las mujeres más deseadas de Hollywood: la actriz Eva Mendes acaba de ser nombrada la nueva estrella embajadora de Pantene. A partir del mes de julio del 2011, aparecerá en todos los elementos de la campaña de mercadeo integral de la marca, incluyendo los anuncios impresos y de TV, los carteles dentro de las tiendas, anuncios i-Media y la campaña de relaciones públicas de la empresa, apoyando la colección de productos Breakage to Strength (que se especializa en cabello de quebradizo a fuerte).
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Every 26 seconds in America, a student drops out of high school. State Farm today announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled “26 Seconds,” will use interests – like music, sports and video – to engage youth. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program’s tagline “BMOR” underscores this call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/26seconds/49098/
SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/sobe/50416/
While the government claims to provide pricing for drugs and procedures, those listings only highlight what Medicare and Medicaid are willing to reimburse, not what those services actually cost. Hospitals, doctors and insurance companies provide patients with an itemized bill for care – but only AFTER the fact. The Healthcare Transparency Index, issued today by change:healthcare, is the first to provide healthcare consumers with ongoing trends data about actual healthcare costs – offering insight into critical opportunities for cost savings.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/changehealthcare/46792/
HomeAway, Inc., the worldwide leader in online vacation rentals, today announces anniversary celebrations for two of the company’s leading U.S. sites, HomeAway.com and VRBO.com. Acquired by HomeAway® in November 2006 with 65,000 listings, VRBO.com is celebrating its 15th year and its more than 160,000 listings. HomeAway.com, which launched in June 2006 with more than 60,000 listings, turns five this summer and now features more than 250,000 villas, apartments, houses and more available to rent. Both sites make it easier for families and groups to experience the additional room to relax and amenities afforded in rental home stays.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49854/
NASCAR driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42978/