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Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
For one Grand Prize winner, the chance to discover a Decade of Kissimmee Memories with ten vacations to Central Florida’s premier vacation destination now awaits at www.decadeofmemories.com.
To enter the contest, eligible entrants are invited to write a story about how he or she would spend a decade of vacations in Kissimmee. Experience Kissimmee, the tourism marketing arm of Osceola County, Florida, will then select 25 semi-finalist entrants to bring their story to life with the destination’s Memory Maker Starter Kit containing a video camera and props from area attractions. Five finalist videos will be posted on Experience Kissimmee’s Facebook Page where the public will vote for their favorite entrant to win the Grand Prize – ten Kissimmee vacations with airfare, vacation villa accommodations at Westgate Resorts, and a rental car for the winner and up to five guests.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59410-decade-of-kissimmee-memories/
A new national marketing campaign starring Wallace & Gromit, is setting out to inspire Britons to take a holiday at home this year. Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, ‘Great Adventure’ is focused on a television advertisement encouraging consumers to book through their local travel agent.
Now, the national tourist board has released some cracking behind the scenes footage with Wallace & Gromit offering a peek at how the ad was made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit
Mind Candy today announces the global launch of Moshi Monsters Village™ now available on the App Store for iPhone, iPad and iPod touch. Having launched in the UK on iOS before Christmas, this fun and imaginative game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64992-moshi-monsters-comes-to-mobile-and-tablet
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
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