The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
The most starred chef in the world often travels to the countryside in search of local produce. But, this time, he is visiting a farm of another kind in the village of Le Brassus, Switzerland for quite another reason: the Manufacture de Haute Horlogerie Blancpain, another quite different realm from gastronomy that also strikes a chord with Joël Robuchon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64176-blancpain-joel-robuchon-visit
Holland America Line is building on its popular collection of immersive culinary-themed FOOD & WINE® EXC Tours (shore excursions) with the addition of 20 new tours throughout Asia, Australia, New Zealand and Canada & New England.
Developed in partnership with FOOD & WINE magazine, Holland America debuted 23 excursions earlier this year on select cruises in the Mediterranean and Northern Europe that explore food, wine and culture in some of the world's hottest gastronomic locales. During these exclusive tours, guests take hands-on cooking classes with top restaurant chefs, go on culinary walking tours, visit wineries, sample authentic street food, explore local hideaways and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/7999954-holland-america-line-food-and-wine-culinary-tours/
Today, the Crohn’s & Colitis Foundation of America (CCFA) unveiled its newest fundraising and endurance initiative, spin4 crohn’s & colitis cures, an indoor cycling event that will raise funds for research, awareness, and patient services. The inaugural event will take place on December 5th at local studios and fitness centers in New York, Los Angeles, and Chicago as part of Crohn’s and Colitis Awareness Week.
“We’re eager to create a movement by launching spin4 crohn’s & colitis curesacross the country on December 5,” said Craig Comins, vice president of CCFA’s Team Challenge program. “It’s about motivating advocates to contribute to the IBD community and take research to the next level. We welcome all ages and athletic abilities to join us with one united voice to spin4 cures.”
Individuals form teams of up to four people per bike and participate in a two-hour indoor cycling relay. Alternatively, solo riders can take on the entire two-hours themselves. No matter the size of the team, each bike has a $1,000 fundraising commitment for CCFA. Professional instructors will lead teams to high-energy music offering a lively workout experience. The event is capped off with a cocktail hour to reward participants for their efforts in the stationary bike relay and fundraising success.
To view the multimedia news release visit
http://www.multivu.com/players/English/7512651-ccfa-spin4-crohns-colitis-cures/
The secret to having a productive and enjoyable business trip isn't about packing favorite items from home, but rather unplugging from work and exploring the surroundings. As simple as that may seem, researchers at the University of Edinburgh found that taking a walk outside can lessen brain fatigue and frustration, therefore, increasing levels of engagement. It's a notion that some of the savviest business travelers know well, which is why many are investing time and money to enjoy the destinations where business takes them.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7323651-homewood-suites-by-hilton-survey-business-travelers-immerse-local-life/
Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
ATLANTA (January 29, 2019) – Leading early education and care provider Primrose Schools and its nearly 400 independently owned schools across the country joined forces for the most successful fundraising and volunteering year in the company's 36-year history. Through its Primrose PromiseSM CSR program, more than 63,000 Primrose children and their families engaged in giving efforts that generated more than $914,000 for local and national charities in 2018. These efforts represent a 16.8 percent increase over the company's 2017 impact.
Primrose Promise gives Primrose team members, children and their families meaningful opportunities to make a difference in their communities. Primrose Promise efforts focus on three key impact areas – people, the planet and philanthropy – and help Primrose fulfill its mission to forge a path that leads to a brighter future for all children.
To view the multimedia release go to:
https://www.multivu.com/players/English/8257755-primrose-schools-fundraising-record-csr/
The Cantor Fitzgerald Relief Fund (“Relief Fund”) today announced that it worked with Houston-area school officials to donate prepaid $1,000 American Express® cash cards to the 5,000 families most severely affected by Hurricane Harvey, distributing total of approximately $5 million.
The donation is made possible by the Cantor Fitzgerald Relief Fund as well as by a grant from the firms and partners of Cantor Fitzgerald, Newmark Knight Frank and BGC Partners. With a combined presence of more than 500 employees throughout Texas, the combined companies have 180 employees who volunteered to effectively distribute direct financial aid to deserving families at Houston’s George R. Brown Convention Center on Sunday, February 11 and Monday, February 12.
To make this event a reality, the Relief Fund worked with the office of Houston Mayor Sylvester Turner, along with officials and administrators from 15 Houston-area school districts, covering 200 schools, whose efforts were critical to identifying the 5,000 of the most affected families. In addition to Mayor Turner, Sheila Jackson Lee, U.S. Representative for Texas's 18th congressional district, participated in the event, along with many other local officials and notables.
To view the multimedia release go to:
https://www.multivu.com/players/English/8262751-cantor-fitzgerald-hurricane-relief-fund/
Since 1984, the National Insurance Crime Bureau (NICB) has published annual reports—known today as Hot Spots—that examine vehicle theft at the national and local level. NICB was originally established in 1912 as the Automobile Protective and Information Bureau and the company focused exclusively on recovering stolen motor vehicles that were insured by its 11 member insurance companies.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70506511-nicb-national-insurance-crime-bureau-annual-vehicle-theft-hot-spots-report/
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Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Today, Goody’s® Powder partnered with Dale Earnhardt Jr. to surprise a local Charlotte fan with some “Fast Relief.” Kim Homme, a retired 25-year captain of the Charlotte Fire Department and longtime Dale Jr. fan, was treated to a special Goody’s® Fast pit stop experience along with a new set of Goodyear tires for her vehicle.
“Kim has done so much for her community and it’s great to return the favor by providing her with some Goody’s® Fast Relief,” said Earnhardt Jr. “This year’s Appreci88ion Tour has focused on giving back to the fans and thanks to Goody’s®, we were able to take it a step further today.”
Homme had no idea that Dale and the Goody’s® crew were stationed inside the Fire Department. Members of the Charlotte Douglas Airport Fire Station, where she currently works for the Air National Guard as an airport firefighter, were on hand to help celebrate the moment and watch the crew perform the Goody’s® Fast pit stop.
To view the multimedia release go to:
https://www.multivu.com/players/English/8202551-goodys-dale-earnhardt-jr-fast-pit-stop-charlotte/
